Luckbox extends partnership with EveryMatrix
Luckbox, the popular esports gaming provider, has announced the expansion of its offering after it started offering a vast selection of live sports through a deal extension with B2B supplier EveryMatrix.
These two started off their partnership back in 2019 when Luckbox dived into the realm of esports betting with OddsMatrix, which is EveryMatrix’s competitive sportsbook platform. Ever since that partnership, the operator has witnessed massive success and popularity among the esports bettors.
This deal extension will allow Luckbox to increase its reachability to more than 105 traditional sports. Players will now have access to 85000 pre-match events, 70000 live events and 450 different bet types for said traditional sports every month.
Luckbox’s parent company, Real Luck Group Ltd, began trading on the TSX Venture Exchange in Toronto in December of 2020 under the ticker LUCK and is setting its sights on continued rapid growth this year.
Real Luck Group Ltd. CEO Quentin Martin stated:
The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top-five event globally, gets underway this week. Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the Luckbox platform following Super Bowl LV. Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports. This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox, a single and secure platform that now integrates esports and traditional sports betting. On behalf of Luckbox, I want to thank EveryMatrix for helping us integrate traditional sports betting into the Luckbox platform.
OddsMatrix Sportsbook has long been well-known within the iGaming industry, since it has been tried and tested for quite a while. It offers high-availability, scalability and modern architecture, as well as providing a huge sports and esports coverage to more than 25 bookmakers.
Ebbe Groes, Group CEO of EveryMatrix, further said:
The team here at EveryMatrix is very happy about Luckbox’s progress. Our partnership has proven to be a success story and our excellence within esports absolutely owes a great deal to working with Luckbox. Adding live sports will help address a broader audience, bring over more punters and introduce them to this new and exciting world of esports while providing some diversity.