Mimy simplifies player engagement in new Fast Track deal
Fast Track’s brand new partnership with Mimy has been unveiled. The latter is a relatively young online operator that is proud to distinguish itself from most other operators, as it provides players with an opportunity to foretell what the end result of an event will turn out to be, as well as make their very own events and bet on them.
What makes it so different from others like it is that all winnings are withdrawn from a prize pool that is made from total bets, and there is nothing difficult for players to have to recognize. The company was inspired to recreate the excitement of casual bets made between close friends online, and to allow others all over the globe to experience this as well.
The new operator will be making use of the Fast Track platform to control player engagement, and the team is looking to use all the abilities that the platform provides through the automation of a large portion of its engagement.
Yana Halitska, Mimy product manager, mentioned in a statement:
“We are really excited about our upcoming full launch of the brand. When looking for a player engagement solution, we needed a product that would help us with a solid level of automation, enabling us to scale our CRM output intelligently. We found this with Fast Track.”
Aside from that, Fast Track collaborates with many operators such as Mimy in order to simplify the implementation of their engagement plans thanks to a central system that was created on real-time data. Now, through this partnership, Mimy has the ability to create harmony between the different facets of the company’s communications.
Fast Track co-founder, Christopher Hirst, added:
“As an operator, Mimy is looking at betting in a completely new way. Their approach presents some really interesting opportunities for player engagement and we are looking forward to working with them to take advantage of these.”