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N1 Partners has published a new success story highlighting how one of its affiliate partners improved Facebook traffic performance despite recent changes to Meta’s advertising algorithms.
Over nine months of collaboration, the media buying team increased first-time depositors (FTDs) by 155%, achieved 135% ROI, reduced average CPA by 22%, increased revenue by around 2.5 times, and improved player lifetime value (LTV) by 25%.
About the partner
The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic for iGaming brands.
Before working with N1 Partners, the team was already running campaigns in multiple Tier-1 markets, including Canada, Germany, New Zealand, and Australia. While they had identified profitable campaign combinations, scaling campaigns became more difficult as Meta’s algorithm updates led to higher acquisition costs, less stable advertising accounts, and shorter campaign lifecycles.
To continue growing, the team was looking for a partner that could offer high-performing products, strong registration-to-deposit (Reg2Dep) rates, reliable payments, responsive affiliate support, and the flexibility to promote multiple brands.
Why they chose N1 Partners
According to the company, several factors influenced the partner’s decision to work with N1 Partners: high Reg2Dep rates, strong player lifetime value (LTV), reliable and consistent payouts, fast and responsive affiliate manager support, and access to multiple brands through one affiliate program.
For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.
Commenting on the partnership, Polina Bogatko, Affiliate Manager at N1 Partners, said:
“Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity.”
Preparing for launch
Before launching the campaigns, the N1 Partners team reviewed the partner’s previous performance and developed a testing plan.
Instead of focusing on a single brand, they decided to test many products at the same time to identify which offers delivered the best results with Facebook traffic in each market. The team also shared several recommendations before the campaigns went live:
- Start with the CPA payment model
- Separate campaigns by audience type
- Create dedicated landing pages for each GEO instead of using one universal funnel
- Test broad audiences rather than relying on narrow interest targeting
- Use different creative formats
- Measure both acquisition costs and player quality
According to N1 Partners, this approach helped identify the strongest campaign combinations early while reducing spending on underperforming campaigns.
Selecting GEOs, brands, and creatives
To support the launch, the affiliate manager shared internal performance data highlighting the products that had consistently delivered strong results with Facebook traffic.
The first stage focused on three Tier-1 markets: Canada, Germany, and New Zealand. Australia was intentionally left out of the initial testing phase so the team could concentrate its budget on fewer markets and collect performance data more quickly.
The brands were selected based on two main metrics: deposit conversion rate and player quality. Based on previous results, the chosen products consistently performed better than the other available offers.
The team also created localized creatives for every GEO, using market-specific visuals and bonus offers to better match local audiences.
Daily campaign management and optimization
After the campaigns went live, the N1 Partners team worked closely with the media buying team, reviewing performance every day and deciding on the next optimization steps.
Polina Bogatko said:
“Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal.”
Throughout the campaign, the teams closely monitored:
- Reg2Dep and player LTV
- Player quality
- Budget distribution across brands
- Performance in each GEO
- Results of newly launched creatives
Most day-to-day questions were resolved within a few hours, allowing the partner to switch offers and launch new tests without interrupting traffic acquisition.
Testing new ideas
Before scaling the campaigns, N1 Partners suggested testing different approaches to identify what worked best with Facebook traffic.
The team wanted to compare whether video creatives would perform better than static banners, how different advertising concepts affected player quality, whether increasing budgets too quickly would reduce campaign stability, and how traffic quality compared when measured beyond CPA alone.
To test these ideas, the partner launched campaigns using lifestyle creatives, game-focused visuals, bonus offers, and social proof. Budgets were increased gradually, while campaign performance was evaluated using not only acquisition costs but also player behavior after making their first deposit.
Commenting on the process, Polina Bogatko said:
“The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer.”
Scaling the campaigns
Once the testing phase was complete, the focus changed to increasing traffic while maintaining player quality. To support further growth, the media buying team duplicated the highest-performing campaigns, regularly launched new creatives, split campaigns by device type, and applied successful strategies to GEOs with similar audience profiles.
Campaign budgets were increased gradually throughout the process, helping maintain stable performance while keeping CPA within the target range.
What produced the best results?
According to N1 Partners, four optimization strategies delivered the strongest improvements:
- Localizing creatives for each market
- Continuously producing new advertising materials
- Pausing underperforming campaign combinations within the first 48 hours
- Optimizing campaigns based on player quality instead of CPA alone
During one stage of the campaign, the affiliate manager noticed that one of the promoted brands was delivering a much higher Reg2Dep rate from Facebook traffic in Canada. After reviewing the data together, the teams decided to shift part of the advertising budget to that product.
Explaining the decision, Polina Bogatko said:
“The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable.”
Campaign results
After nine months of collaboration, the partnership delivered improvements across all important performance metrics. The media buying team achieved:
- Monthly FTDs: increased from 450 to 1,150 (+155%)
- ROI: increased from 86% to 135%
- Average CPA: reduced by 22%
- Revenue: increased by around 2.5 times
- Player LTV: increased by 25%
According to N1 Partners, the biggest achievement was not a single successful campaign but the development of a scalable Facebook traffic model. The team was able to continue growing traffic across Tier-1 GEOs without seeing acquisition costs rise at the same pace.
Main takeaways
The media buying team said that one of the biggest benefits of working with N1 Partners was building a clear and scalable process for Facebook traffic acquisition.
They highlighted factors that contributed to the results, including high-performing products, strong Reg2Dep rates, and ongoing communication with their affiliate manager. The team also noted that N1 Partners regularly suggested new testing ideas before market changes began affecting campaign performance, allowing them to stay ahead instead of reacting after results had already declined.
Polina Bogatko shared:
“The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations. After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams.”
N1 Partners provides affiliates with access to more than 14 casino and sportsbook brands with high Reg2Dep rates, 10+ Tier-1 GEOs, CPA commissions of up to €700, and RevShare of up to 55%, plus NNCO for top-performing partners.
