North Carolina officially launches first sports betting venue

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North Carolina officially launches first sports betting venue

Sports betting has finally entered North Carolina as the Eastern Band of Cherokee Indians and William Hill have launched the new first ever legal sports betting establishment in the state, The Book. The venue is available at Harrah’s Cherokee Casino in Cherokee and Murphy.

The Senate approved North Carolina’s tribal sports betting bill about 2 years ago. The bill states that sports wagering is a Class III gaming activity, which means that the Eastern Band of Cherokee Indians are able to provide it at their two casinos.

Richard Sneed, Eastern Band of Cherokee Indians Principal Chief, stated:

“We are excited to offer legal sports betting at The Book, and just in time for March Madness. We would like to thank our partners at William Hill and Harrah’s Cherokee Casinos, as well as members of the state, for making this opening possible.”

The two casinos are situated in the west of North Carolina, nearer to the state border with Tennessee. It was also noted that William Hill, who is currently being taken over by Caesars, will be challenged by HBK Investments for a deal valued at $4.03 billion.

Moreover, North Carolina legislators had also previously approved an expansion bill for sports betting back in September of 2019. That bill studied the possibility of the expansion of sports wagering in the state as well as the inauguration of a new regulatory commission, the North Carolina Gaming Commission.

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