Over 60% of Norwegian children were exposed to gambling ads
Norway’s gambling regulator has recently published concerns about 60% of Norwegian children being exposed to gambling ads in the past year.
The statistics for young people’s exposure to gambling promotions were provided by a report carried out by the country’s media authority, which unveiled that over 60% of minors above the age of 13 have received promotions for unauthorized gambling offerings in 2022. The regulator stated that a large part of these ads are run by offshore gambling firms that do not hold any of the appropriate licenses required to offer their games in Norway.
Lotteritilsynet further added that it is particularly concerned about advertisements presented by influencers, as their popularity and trust among children have the ability to convince a sizable portion of minors to start gambling on illegal websites. The authority also stated that influencers advertising gambling to children contribute to normalizing various dangerous offerings, which further adds to the negative impact of unauthorized gambling firms.
In light of this recent growth in illegal advertising, the regulator will be enhancing its efforts to fight against unauthorized promotions. Lotteritilsynet will be imposing penalties on influencers who advertise the offerings of illegal offshore operators, along with working closely with major social media platforms like Facebook and Instagram to take down illegal advertisements.