Parimatch secures a 3-year deal with Chelsea FC
The deal between the English football club and the sportsbook provider will see Parimatch utilize its marketing tools in order to make a customized branding for both ends of the partnership.
Aside from incorporating Chelsea FC’s well-established branding, the company will also be releasing fan-exclusive activities for its users during the approaching Premier League season.
Parimatch’s Chief Executive – Roman Syrotian, stated:
“I find that this was the perfect match, having Chelsea’s bold and widely recognizable brand in the mix with our devotion to sports.
Our team here at Parimatch is honored to start this 3-year partnership with the legendary football club, which feels just the right step that aligns with all of our values and ambitions as a company.
I am confident that this partnership is going to be prosperous and seamless for both of our brands.”
Chelsea Football Club’s Chief Executive Officer – Guy Laurence, also commented on the new collaboration:
“Both of our brands share the value of innovation, assertiveness and drive, which makes this partnership so amazing.
We’ve witnessed Parimatch’s latest achievements in the global sports betting industry all throughout the past years, as we also continued our series of successful events such as becoming EU champions for the 2nd time!
All of this makes this collaboration exciting for us, and we cannot wait to explore it even more.”