The company announced the offer on X on September 22, 2026, inviting entries by asking people to comment the word “Parimatch” under the post and fill out an application form. Parimatch will then review candidates over the coming weeks before picking a winner, which will be announced on Instagram. The chosen person will need to formally change their name through official documents and agree to take part in public campaigns, including photoshoots, videos, and interviews for the brand. Parimatch said the winner could become the first person in the world to legally carry its name.
Parimatch shared in a post:
“Change your name to PARIMATCH – get 30,000 USDT.
Yes, we’re dead serious
We’re looking for someone ready to legally change their name to Parimatch for 6 months – officially, documents and all.
What do you get?
30,000 USDT.
What do we get?
Possibly the first person in the world actually named Parimatch.”
This isn’t the first time a betting brand has tried something like this, as in 2004, UK bookmaker Blue Square paid Ashley Revell £20,000 to legally change his name to Ashley Blue Square Revell. Additionally, in 2007, Tongan rugby player Epi Taione changed his name to Paddy Power during the Rugby World Cup as part of a sponsorship deal with the bookmaker.
