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Paul Puolakka joins Crypto-Casinos.com as CMO and Co-Founder
Crypto-Casinos.com has announced the appointment of Paul Puolakka as CMO and Co-Founder, marking an important step in the company’s ambition to build a trusted media brand focused on the future of crypto gambling and digital entertainment.
Bringing over a decade of experience in affiliate marketing, operator growth, partnerships, and executive leadership, Puolakka has worked in both the operator and affiliate sides of the industry. In his new role, he will lead the company’s marketing strategy, partnerships, communications, and brand development.
Co-Founder and CEO Havard Lehn believes Puolakka is the right person to help realize that ambition:
“Paul has a rare combination of experience from both the operator and affiliate sides of the industry. He understands growth, partnerships and brand building, but he also understands where the market is heading. Crypto gambling, alternative payment solutions and prediction markets are all areas that we believe will play an increasingly important role over the coming years.
We’re not interested in building a short-term affiliate project. We want to build a trusted brand with long-term value for both players and industry stakeholders. Paul’s experience, entrepreneurial mindset and credibility within the industry make him a natural fit.”
For Puolakka, the decision to join Crypto-Casinos.com was both a professional and personal one:
“I’ve been fortunate enough to work with some fantastic people and businesses throughout my career. At the same time, I’ve always enjoyed building. There is something incredibly rewarding about creating something new alongside people you trust and respect.
At this stage of my career, I wanted to be involved in a project where I genuinely believe in both the people and the long-term vision. Opportunities like that don’t come around every day.”
Puolakka believes crypto payments will continue to play a growing role in online gambling as player expectations evolve.
Commenting on the topic, he also spoke on his vision of prediction markets as one of the most interesting developments currently emerging around the broader gaming landscape:
“Players increasingly expect speed, flexibility and convenience. Crypto addresses many of those needs in ways that traditional payment methods often struggle to match. That doesn’t mean traditional payments disappear tomorrow, but I do believe crypto payments will become an increasingly important part of the future online gambling ecosystem.
Prediction markets are still relatively new to many people within iGaming, but I think they’re one of the most fascinating developments we’ve seen in years. Whether they ultimately sit closer to betting, financial products or somewhere in between, they’re attracting new audiences and creating entirely new conversations. I believe they’ll become an increasingly important part of the broader digital entertainment ecosystem.”
Beyond reviews and rankings, Crypto-Casinos.com plans to invest in educational content, market insights, and conversations about the future of gambling, payments, and emerging technologies.
Puolakka said:
“There are thousands of websites and projects competing for attention in this industry. What excites me about this project is the opportunity to build something people genuinely trust. Whether you’re a player looking for information or an industry professional trying to understand where the market is heading, trust has to sit at the centre of everything we do.”
I’ve spent more than ten years in this industry and I’m still as excited about its future as I was when I first entered it. The opportunity to help build a trusted brand centered on where the industry is heading, while doing so alongside a great team, felt like the right challenge at the right time. I’m excited for what comes next.”
Looking ahead, both founders believe trust will become an even greater differentiator as the industry keeps evolving. While crypto payments, prediction markets, and new forms of digital entertainment continue to reshape gaming, they see transparency, expertise, and long-term thinking as the qualities that will define lasting brands.
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