Penn to open retail sportsbooks at its 2 casinos in Missouri

Penn Entertainment prepares to open retail sportsbooks at its two casinos in Missouri, intending to become a key player in the state’s sports betting market.
Penn posted job openings for sportsbook managers at Hollywood Casino St Louis and River City Casino, both located in the St Louis metro area. Penn also confirmed another sportsbook at its Argosy Riverside property in Kansas City.
On December 1, sports betting will be legalized in Missouri, making it the 39th US state to allow that. Under the state’s 2024 constitutional changes, licensed casinos can also partner with mobile sportsbooks.
Penn’s job openings suggest that the company intends to operate both retail and mobile sportsbooks in Missouri. ESPN Bet, Penn’s digital sports betting platform, will enter a competitive mobile betting market that is expected to feature roughly a dozen operators.
Still, retail sportsbook development in Missouri stays limited. As of now, only 3 offline sportsbooks have been confirmed: the two with Penn and one near Busch Stadium, which partnered with bet365. Century Casinos, which signed a market access deal with BetMGM, has indicated it may open retail books, though plans are not yet confirmed.
The Missouri Gaming Commission is set to announce the winners of the two untethered licenses on August 15, with additional license announcements expected before the official market launch in December.
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