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PIN-UP announces new sponsorship and $34K tournament
PIN-UP Partners launches a new $34,000 in-product tournament in support of one of India’s top local sporting events.
The launch is happening alongside the 2025 TNPL cricket championship, held from June 5 to July 6 in Tamil Nadu. PIN-UP Partners is the official sponsor of the league and one of its top teams, the Siechem Madurai Panthers.
The tournament aims to reach a wide audience and keep players engaged during the championship. A special points system gives extra rewards for bets on league matches, linking the sports event to activity on the platform. Players can also join in just by playing popular games like “Aviator” and “Crazy Time”.
The region is still heated up after the IPL, the audience is active, and interest in the product keeps growing with strong conversion rates. This is a great chance for partners, as they get access to a full local promo kit, including landing pages and creatives, plus quick support from the PIN-UP Partners team, all to drive traffic to India’s most popular regional league.
PIN-UP Partners is focused on regional markets with strong potential for growth, offering affiliates straightforward, scalable ways to boost performance. The combination of league and team sponsorship with an in-product tournament creates a smooth journey for users—starting with the excitement of live sports and leading straight to betting activity. This approach strengthens user acquisition, improves retention, and increases partner earnings with every campaign.
PIN-UP Partners provides affiliates with transparent, scalable solutions and keeps making investments in high-potential regional markets. Together with the in-product tournament, sponsorship of a top league and team creates a full-cycle model that leads the user from stadium emotions to in-product bets. This makes acquisition easier, increases retention, and enables partners to make the most revenue possible with every campaign.
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