Playtech debuts live casino studio in Michigan
Playtech has unveiled its most recent move in its US expansion plan as it announces its first ever live casino studio in the state of Michigan. The company has stated that this is its latest milestone in achieving growth in the US.
Earlier during the month, the company stated that the US is a key strategic region in with many opportunities, and it has now obtained a long-term lease and has been approved by the Michigan Gaming Control Board.
This brand new studio will be featuring the firm’s technology and video abilities from its primary studio in Riga, which will allow the company to provide integrated live content on all online and retail channels.
Aside from that, the company is hoping to provide live iGaming entertainment that is entirely new to the local market in the United States, and will be providing displayed areas for tables dedicated to operators, leaving some space to further grow all across the US.
On top of offering game show and live entertainment content to the ever-growing Michigan online casino scene, this new studio will also be ensuring many new job opportunities for people in the community.
Shimon Akad, Playtech COO, said:
“The new studio in Michigan is the first step in our US live expansion as we look to deliver live studios in all regulated states. Our Michigan studio is being designed to be one of the more sophisticated studios tailored to the US market featuring innovation and entertainment at its best. The scale of our technology and breadth of our product will allow Playtech to take the live igaming experience in the US to the next level.
At Playtech, we pride ourselves in being a key member of all our communities and we are thrilled to be bringing employment opportunities to local communities as part of our expansion in the US. With the effects of the global pandemic still felt in markets across the globe it is more important than ever we support our local industries and communities.”