Premier League clubs looking into future betting sponsorships

Premier League clubs looking into future betting sponsorships

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Category: Blog, Industry News
Posted by: AffPapa
Premiere League

In a meeting set to take place on Thursday, Premier League football clubs will be looking into and figuring out some future sponsorships. It was also reported today that Premier League leaders will be obtaining a certain update on some new information surrounding gambling addiction as well as shirt sponsorships.

The UK government is currently reviewing the 2005 Gambling Act, and one of the biggest concerns the government has surrounds football’s involvement with betting operators. The review will most likely be closing its call for evidence phase on the last day of this month.

A couple of months ago, it was reported that UK PM Boris Johnson’s cabinet would be in favour of a blanket ban set on shirt sponsorships in football as a primary result of the review of the Act. The EPL has not yet released its viewpoint on exactly how it would be changing its commercial bonds with these operators.

In November, CEO at EPL Richard Masters stated: 

“There needs to be a rebalancing, that is fine, but we do not think there should be a prohibition on sponsorship of football clubs or other sports clubs, for that matter.”

Right before the Gambling act review was published, Rick Parry, EFL Chairman, said that the government needs to be aware of the fact that lower league clubs are currently faced with extreme financial strains due to the COVID-19 pandemic.

Moreover, Parry and EFL leaders were also highlighting the necessity of keeping some betting partnerships, since they account for more than £40m each season to the lower league. The EFL also said there had to be changes made, and noted that all betting sponsorships will be mainly focused on  halting all harm.

Despite the fact that football sponsorships have been heavily criticized by the media, the United Kingdom has set limits to its terrace exposure with FTSE Plcs including Entain, Flutter Entertainment and William Hill, putting an end to all football sponsorships for the 2019-2020 season.

This ongoing discussion on the future of betting sponsorships has really disturbed the harmony in professional sports, since the government has been pleaded to figure out some kind of balance between the upkeep of public safety and the maintaining of their commercial profits. 

Furthermore, the Prime Minister’s cabinet has also stated that all of these refinements in the gambling industry will be led by the proof that is handed over by DCMS’ review, which entered the phase of consultation in December of 2020.