SiGMA welcomes Nicole Fields to US team
SiGMA has announced that it will be welcoming Nicole Fields as VP Growth and Strategy for the US markets. Fields will be the very first addition to SiGMA’s new US-based team, and will certainly bring her deep knowledge and expertise in the gaming industry to the table.
Ms. Fields, a 40 Under 40 recipient who has formerly worked with many respected institutions, including events company G2E Las Vegas, will be responsible for handling SiGMA’s plans for advancement and expansion within the United States.
“We’re delighted to welcome Nicole Fields onboard. Nicole is a highly respected individual in the industry and her experience in the North American markets is second to none. I look forward to working with her to unlock further growth as our brand grows internationally.” Said COO of SiGMA Group, Sophie Crouzet.
Nicole Fields, who is experienced in brand management for the casino industry, joins SiGMA after a term as Industry Relations and Program Director with Reed Exhibitions, where she sharpened skills building and developing relationships with international industry stakeholders, including lead targeted strategy and execution for G2E Vegas events.
“I am excited to be heading up the SiGMA team in the US, and the opportunity to work with such an innovative event company worldwide. With gaming expansion on the rise in the Americas, I am excited and eager to build a premier gaming event in both regions that focuses on the guest experience and brings together all segments of the gaming industry to conduct good business at our shows,” stated Nicole Fields.
Back in 2015, Nicole was given a “40 Under 40 – Rising Young Professionals” award by Global Gaming Business Magazine and was known as an “Emerging Leader” by The Innovation Group. Furthermore, Nicole has tackled more leadership roles aside from her day-to-day responsibilities, including serving as a committee member for Global Gaming Women (GGW), an NGO that is focused on the support and development for women in the gaming industry.