SIS secures two-year deal for Saudi Cup broadcast
Leading operator in 24/7 live multi-channel betting, SIS, has obtained a two-year deal that will give them the opportunity to distribute the live pictures and data for the Saudi Cup. This is the jewel in the crown of this deal, seeing as it will also allow them to transmit data for the full Saudi Arabian racing schedule.
The whole racing schedule is set to be available to SIS customers internationally over the span of the next two years through their retail and online platforms. This includes their 24/7 betting channels, which see a type of betting event take place approximately every three minutes.
SIS will also be able to directly broadcast the Saudi Cup every year on their contract. This is the most valuable horse race in the world thanks to its $10 million prize that goes to the winner of the Cup themselves.
This is the top event of a two-day race meet that occurs on a yearly basis at the King Abdulaziz Racecourse in Riyadh, Saudi Arabia. It is yet another one of SIS’ huge achievements, as they also broadcast other prestigious events from around the world, ranging from the UK and Ireland to Singapore to Latin America.
The Head of International Horse Racing at SIS, Will Morris, stated:
“We’re delighted to be extending our partnership with The Saudi Cup and distributing live pictures and data from the best of Saudi Arabian racing, including the world’s most valuable race. Through this deal we look forward to offering our customers across the globe even more first-class international racing as well as a significant number of new betting opportunities.”