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Soft2Bet Marks On 8 Years of Leadership In a New Film Featuring CEO Uri Poliavich
Soft2Bet, a leading force in the iGaming industry, has released an exclusive film chronicling the remarkable eight-year journey of its Founder and CEO, Uri Poliavich.
The film highlights Uri Poliavich, Soft2Bet’s founder and CEO, and his team’s dedication to philanthropy, social impact, and building disruptive technology in competitive markets. Poliavich’s story underscores his philosophy that “charity drives business,” demonstrating how purpose and innovation can bring success. The film offers an exclusive look at the company’s vision and the innovative path shaping its future.
Uri Poliavich, Founder and CEO of Soft2Bet, remarked:
“I remember the feeling of hunger the most, not just hunger as a kid, but hunger to change your life.”
Soft2Bet launched more than 8 years ago in a small office as a B2C brand built on third-party solutions. Eventually, it evolved into a global B2C and B2B company with its headquarters in Malta. Today, Soft2Bet holds leading positions in key markets, operates top-tier brands, and owns more than 16 licenses.
The company’s principles – innovation, platform development, and motivational engineering – shaped the creation of Motivational Engineering Gaming Application (MEGA), a gamification solution that changed the view of entertainment in the gambling industry.
Hungry for Change, Built to Lead
Poliavich mentions his upbringing in Soviet Ukraine that made him hungry to improve his path; not only for his family, but also for the iGaming industry. His clear vision and high standards shaped Soft2Bet’s mission of integrating innovation with purpose, and making user experience better.
Uri Poliavich, Founder and CEO of Soft2Bet, stated:
“In the last couple of years, we’ve been incredibly successful, bringing the innovative solutions our customers are looking for. We will continue to follow technological trends such as AI, content preference, and algorithms. By doing this, we will not only improve our market share as an operator but also acquire new customers.”
At the heart of this dedication is the creation of MEGA, and the ability for operators to boost engagement, customer retention, and user experience through quality gaming content and data-driven insights. Yoday, Soft2Bet’s innovative solutions operate across active markets, revolutionizing the iGaming field, and connecting various industries.
Driving Business Through Purposeful Giving
Beyond business success, Soft2Bet remains deeply committed to social impact. In 2020, Poliavich founded The Yael Foundation, inspired by his wife’s dedication to education. The foundation supports 85+ educational projects across 37 countries, providing access to learning for over 13,500 children.
Additionally, Soft2Bet recently launched Soft2Bet Invest, a $50M innovation fund aimed at fostering entrepreneurship in iGaming and casual gaming. The fund supports companies leveraging AI, gamification, and user experience advancements, reinforcing Soft2Bet’s mission to drive both technological and social progress.
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