Soft2Bet partners with Channels TV to power Waddibet.com

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Soft2Bet partners with Channels TV to power Waddibet.com

Soft2Bet, a famous provider of iGaming turnkey solutions, will be available in Africa through a new multi-year partnership signed with Nigeria’s leading media giant, Channels Media Group.

This exciting partnership will power Waddibet.com/ng, blending Soft2Bet’s tech-savvy gaming solutions with Channels’ deep understanding of the local market, bringing a more thrilling and engaging online gaming experience to Nigerian players.

Soft2Bet will handle everything from customer engagement to retention, ensuring Waddibet doesn’t just attract players but keeps them coming back for more. A key part of this strategy is the introduction of Soft2Bet’s Motivational Engineering Gamification Application (MEGA)—a tool designed to boost player engagement with interactive, rewarding content.

Martin Collins, Chief Business Development Officer of Soft2Bet, said:

“As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market, and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”

Tobi Momoh, Group Strategist & Consultant of Channels Media Group, commented:

“Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”

This partnership is Soft2Bet’s first step into Africa’s largest economy, building on its successful expansions into European markets like Sweden, Denmark, and Italy.

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