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Soft2Bet’s Don.ro becomes main sponsor of CFR Cluj
Soft2Bet continues to expand in Romania with its entertainment brand, Don.ro, which became the main sponsor of CFR 1907 Cluj, a leading Romanian football club.
Starting 2025-26 Liga Season 1, Don.ro’s logo will be featured on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. To deepen fan engagement, the partnership will also include a slate of live and digital activations powered by Soft2Bet.
Cristian Balaj, President of CFR Cluj, expressed his excitement in a statement:
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.”
Soft2Bet’s and CFR Cluj’s collaboration brings together Don.ro’s online gaming brand and a club with a rich history of success, including 8 league titles, 4 Romanian Cups, and 4 Super Cups. Both companies are committed to high performance, bold ambition, and fresh ideas, which makes their partnership even smoother.
Marius Mirasovici, Official representative of the Don.ro brand, commented:
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”
Backed by Soft2Bet, Don.ro will launch activities customized to the Romanian audience, such as exclusive match day experiences, localized campaigns, community events, and responsible gambling initiatives.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted:
“At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision, combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Don.ro, launched in 2024 and recognized as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, provides over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. It runs on Soft2Bet’s MEGA (Motivational Engineering Gaming Application) technology, enhancing player engagement through mission-based features and in-game challenges.
Soft2Bet is nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards.
This nomination is another...
