Unibet fined A$1M over self-exclusion failures
The Australian Communications and Media Authority (ACMA) fined Unibet’s parent company in Australia, Betchoice Corporation, for A$1 million as a result of a compliance failure in national gambling self-exclusion rules.
ACMA found that Betchoice failed to follow the list of Australia’s official self-exclusion register, BetStop, which helps people limit their gambling by blocking their access to licensed betting sites. By law, betting companies must block gambling and stop sending marketing messages to anyone who’s registered on BetStop.
However, ACMA discovered that Unibet’s system failed to follow the law by sharing more than 100,000 breaches, including 45 accounts that stayed open for more than six months after the users signed up to self-exclude. Some accounts weren’t even closed on BetStop’s very first day in August 2023.
Although there were no bets placed during the exclusion periods, the accounts were not properly deactivated, which is a serious compliance failure. What’s even more concerning is that 45 customers kept gambling with those accounts that had been supposed to be deactivated. One case comes with 1,200 bets from one leftover account.
Carolyn Lidgerwood from ACMA called this a “significant lapse” that undermined the self-exclusion system’s purpose: helping people manage their gambling.
Unibet has agreed to a two-year plan to fix these issues, including an independent review and refunds for affected customers.
With a degree in linguistics and translation, I create content that speaks the language of iGaming. My passion for turning topics into content that connects, informs, and entertains led me to specialize in writing for the iGaming industry. Over the past year with AffPapa, I have covered industry insights with different news, articles, and opinion pieces.

















