WA.Technology to launch Player Props Solution
WA. Technology blends the best of fantasy Sports and Player Proposition Betting to capitalise on surging popularity.
On September 20, 2024, WA.Technology, the award-winning B2B iGaming solutions provider, announced that Pick’Em Player Props, a fantasy sports product designed to advance its vast portfolio of offerings, will be launched very soon.
The fantasy sports product will be showcased at Stand C155 during the SBC Summit in Lisbon, providing operators with a fresh, engaging way to captivate their players. Pick’Em Player Props blends Fantasy Sports with player proposition betting, allowing fans to predict individual player performances and creating a more personalized and exciting betting experience.
What sets Pick’Em Player Props apart is its refined approach. Unlike traditional sportsbooks with countless betting options, this product focusses only on player proposition markets, such as goals, assists, and shots, letting users closely follow their favorite athletes.
The product features two distinct game modes: “Flexible” mode, where players can miss a few predictions and still win, and the high-stakes “All or Nothing” mode, where every guess must be correct to secure a payout.
Will Booth, Product Owner at WA. Technology, commented:
“Player proposition betting has surged in popularity across the US market over the last 18 months. But we wanted to bring that excitement to players across Africa, Latin America as well as the soon-to-be-regulated Brazilian market in a more refined way. The introduction of a player props product to our portfolio demonstrates our commitment to pushing the boundaries of innovation and delivering personalised experiences to the sports betting sector. By combining the excitement of Fantasy Sports with player proposition markets, we have been able to create a dynamic user experience that keeps players engaged with your betting brand for far longer than ever before.”
WA. Technology is also enhancing the social element of betting with this release, offering features like social sharing and stories to appeal to younger audiences and move away from the traditional banner-driven approach. For operators, this opens up exciting opportunities to boost brand visibility, deepen user engagement, and provide a unique betting experience.