Wishmaker to start using Fast Track’s platform
Spiffbet has announced that Wishmaker is set to start using Fast Track’s real-time data and automation capabilities in a bid to greatly improve player experiences. Wishmaker was launched in 2018 and has been focusing on ways of using technology to drive great player experiences since then. The site features rich gamification and a loyalty scheme targeted at keeping players entertained and engaged.
Wishmaker, who was recently taken over by Spiffbet, is set to be joining its sister brands including Cashmio and Buster Banks in using Fast Track’s real-time player engagement platform to further augment their offering.
Maria Boelius, head of casino operations at Spiffbet, stated: “We are really keen on harmonizing Wishmaker with our other brands and using Fast Track’s solution for optimizing Wishmaker’s performance. We are happy to say that we are very pleased with the solution that Fast Track delivers to us and we are looking forward to unlocking additional value of future acquisitions together with Fast Track.”
Fast Track and Wishmaker share a foundation of technology-led innovation, and this new partnership will present Wishmaker with a chance to take advantage of Fast Track’s avant-garde tech stack, which includes a new initiative to make machine learning accessible to operators, which is set to launch early next year.
“I am personally excited to be partnering with Wishmaker, who have been so invested in using the right technology to deliver experiences for their players. It’s something we are very passionate about at Fast Track. We are also pleased to be extending our relationship with Spiffbet, having worked with several of their brands for over the last two years.” Said Christopher Hirst, co-founder and CCO of Fast Track.