Affina Partners introduces Alawin: a new iGaming brand

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Affina Partners introduces Alawin: a new iGaming brand

Affina Partners has launched Alawin, a new iGaming brand inspired by the storytelling of medieval legends and tales.

Designed for both players and partners, Alawin mixes immersive aesthetics with a wide range of games and strong loyalty mechanics. Alawin brings together multiple verticals in a single platform, including casino and live casino, jackpots, sports and live betting, virtual sports, and top games by country, highlighting the most popular titles for each player’s region.

  To enhance engagement and retention, the brand also features: 

  • Challenges, allowing players to complete tasks and earn coins
  • The Shop, where coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
  • Casino and Sports Tournaments with massive prize pools 

The Affina Partners Team commented:

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website. Every player session is meant to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model designed for long-term partner growth.”

Alawin combines a rich storyline and seamless gameplay to create measurable impact for partner portfolios. Its unique identity and reward-focused features help grow engagement, boost retention, and create long-term player value.

Affina Partners invites partners to start promoting Alawin and give players a chance to step into a world of adventure!

Lilit Sarinyan
Lilit Sarinyan Content Writer

Delivering fresh updates on casino traffic trends, regional market highlights, practical guides for iGaming operators and affiliates—everything to stay informed and grow in the iGaming space. With a Bachelor's degree in Communication, my focus is on breaking down complex topics into clear and practical content.

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