Betfred named title sponsor to 2021 Challenge Cup

Betfred named title sponsor to 2021 Challenge Cup

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Category: Blog, Industry News
Posted by: AffPapa
Betfred

Betfred has been announced as being the official title sponsor to the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup. This comes as no surprise, since it has had a long-running association with the Super League.

The draw for the first and second rounds will be taking place next Thursday, while the quarter finals are scheduled for the weekend of 8-9 May. The semi-finals are expected to be held on the 5th of June, and of course the final at Wembley on the 17th of July.

Ralph Rimmer, the RFL Chief Executive, said: 

The Challenge Cup is Rugby League’s oldest knockout competition and even in the challenging circumstances of 2020, we were reminded of its enduring appeal with a national television audience of 1.6m watching Leeds Rhinos beat Salford Red Devils in the first – and hopefully last – Final played behind closed doors. Betfred have already shown their commitment to Women’s Rugby League by becoming the first title partners of the Betfred Women’s Super League in 2019, a reflection of the growing prestige of that competition. We are convinced that sport will play a key role in the regional and national recovery from COVID through 2021, and determined that Rugby League and the three Betfred Challenge Cups will be a big part of that story.

A couple months ago, England Rugby League chose Betfred as an official partner to the England’s men’s, women’s and wheelchair teams for the approaching Rugby League World Cup (RLWC).

Leeds Rhinos, the champions of all three of these tournaments, are set to undertake the defense of the title on the weekend of the 21st of March, when the Challenge Cup kicks off in full swing with eight ties concerning Betfred Championship and League 1. The 12 Betfred Super League clubs enter at the third round stage on the weekend of the 11th of April. The Rhinos won against the Salford Red Devils in an action-filled showdown at Wembley in October 2020, narrowly edging the Super League rivals 17-16.

I am delighted to be able to announce further support for the sport of Rugby League in what are incredibly difficult times,

Betfred Boss, Fred Done, commented.

The Challenge Cup obviously has a rich heritage and I was also very keen to include both the Women’s Challenge Cup and the Wheelchair Challenge Cup in what is such an important year for the whole sport culminating with the World Cup in October/November.