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BetMGM, a partnership between Entain Holdings and MGM Resorts that offers both land-based and online casino experiences, announced a workforce cut off at its main office in...
BetMGM now available in Sweden
LeoVegas Group has expanded its BetMGM brand to Sweden, targeting the third international market for the platform following successful debuts in the UK and the Netherlands.
BetMGM will be joining LeoVegas Group’s other brands, including LeoVegas, GoGoCasino, and Nya Expekt, and make it possible for Swedish players to have access to sports betting, live casino games, and the MGM Jackpot, which is known as the largest jackpot in Sweden by the LeoVegas Group.
Moreover, BetMGM will also introduce its new offering, called “Super Swedes.” This feature will allow Swedish players to follow and bet on prominent Swedish teams, athletes, and clubs competing internationally.
LeoVegas Group CEO, Gustaf Hagman, expressed his confidence:
“I am confident that Swedish players will love the unique Vegas experience and golden offers that they will find on BetMGM.”
BetMGM launched its official bet in 2018. Now, to promote its launch in Sweden, BetMGM will use a marketing campaign that will include radio and TV commercials together with out-of-home and digital out-of-home advertisements. This campaign aims to raise brand awareness and engage Swedish audiences through a wide variety of media channels.
BetMGM’s international expansion strategy for its online division will allow the company to reach wider audiences outside of its operating jurisdictions in North America.
FAQs
Is gambling legal in Sweden?
Gambling is legal in Sweden but is regulated under strict laws.
What is the legal gambling age in Sweden?
The legal gambling age in Sweden is 18.
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