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Betr to launch prediction market with Ascent Capital purchase
Online betting platform Betr has acquired Ascent Capital Management in an effort to become a CFTC-registered introducing broker (IB) and launch its prediction market product.
Under the agreement, Betr has become both CFTC and National Futures Association (NFA) registered, which will allow it to offer event contracts tied to politics, sports, and culture. The contracts are planned to be powered by Polymarket and integrated directly into Betr’s app.
Betr CEO Joey Levy commented:
“Prediction markets represent one of the most exciting evolutions in interactive entertainment and financial technology. Since starting Betr, we have built our business entirely around serving the modern sports fan at scale. This acquisition is another step toward our vision of creating the first true nationwide real-money gaming app. By securing IB registration through the acquisition of an established broker, we can now focus entirely on launching a seamless, compliant prediction markets experience powered by Polymarket.”
Additionally, the company is looking to combine all its offerings in a single app and wallet, which includes its Picks, Sportsbook, Casino, and Arcade products.
Ascent Capital, which has been registered as an introducing broker since 2011, is expected to help the operator enter the prediction market space and, at the same time, keep up with regulatory and user protection standards. It’s estimated that Betr will launch its new product sometime later in 2026 and make it available for more than a million of its U.S. users.
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