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Betsson named primary partner for BNP Paribas Nordic Open
Betsson has been chosen as the primary partner of the BNP Paribas Nordic Open, which will take place in Kungl from October 12 to 20.
In sponsoring the Nordics’ biggest tennis tournament, the operator offers on-site entertainment, social media competitions, and a comprehensive range of odds.
Robin Olenius, PR Manager at Betsson, commented:
“We are extremely proud to sponsor and support this classic tournament. We hope that through our support of the competition, as well as our odds on the participants and on-site activities, contribute to making the experience both more fun and better for everyone.”
Though Betsson has sponsored ATP events in the before, the business said that this new agreement feels extra special in Sweden, which is the company’s home market.
Betsson branding will be visible during the matches as part of the partnership, and the betting company will also organize on-site activities and provide odds on every match.
The BNP Paribas Nordic Open is owned and organized by the sporting associations Salk, Stockholms Tennisförbund, and KLTK. This year’s tournament, which will be broadcast on SVT, is the 55th since its commencement in 1969.
Rasmus Hult, CEO of BNP Paribas Nordic Open added:
“We are very happy to welcome Betsson as the new main partner for the BNP Paribas Nordic Open. This partnership marks an important milestone for our tournament, as Betsson’s extensive experience in sports sponsorship will raise the profile and reach of the event.
We look forward to the dynamic activities and offers that Betsson will bring to our fans and we are convinced that this will make the experience even more engaging and memorable for everyone involved.”
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