Boomerang Partners starts 2026 with participation in some of the largest industry awards.
Boomerang Partners has been shortlisted for a number of industry awards, including...
Boomerang Partners in 2025: Sports Growth, AC Milan & Awards
Boomerang Partners wraps up 2025 with strong growth in the sports vertical, updates on its AC Milan partnership, and multiple industry award wins.
The year also saw the company expand its partner portfolio, run high-performing affiliate tournaments, and take part in major industry events.
4 years of growth
In autumn 2025, Boomerang Partners marked its fourth anniversary. Over the past four years, the company has grown into a leading affiliate marketing player, with a clear focus on becoming the world’s top sports affiliate program. Throughout 2025, Boomerang continued to expand its client portfolio, adding more brands to its ecosystem.
Boomerang also shared insights into player behaviour across its partners’ betting products. October 18 was the most active betting day of the year, while football (soccer) remained the most popular sport among new players. The top sports by betting activity in 2025 were:
- Football (Soccer)
- Tennis
- Basketball
- E-Football
- Table tennis
- Ice hockey
- Volleyball
- E-sports
- Virtual sports
- E-Basketball
AC Milan Hub and Time to Win
In summer 2025, Boomerang Partners moved into the second year of its partnership with AC Milan. The collaboration has played a big role in strengthening the brand’s visibility and trust, while helping position Boomerang as one of the leading sports affiliate programs in the market. Across 2024–2025, the partnership delivered strong, measurable results:
- +194% growth in sports traffic across Boomerang’s affiliate ecosystem
- +81% increase in audience interest in sports
- +23% rise in Boomerang brand loyalty
- 30+ exclusive affiliate partner campaigns launched
- 1,000+ media mentions with a global reach of 320M+
- 1M+ impressions generated from AC Milan–related content on Boomerang platforms
The second year of the partnership will run under the Time to Win concept — a shared mindset focused on ambition, progress, and results. This campaign will see Boomerang opening the AC Milan Hub, which will be a special place for updates regarding partnership, quizzes, and prize deaws. Fans and partners will be able to win tickets to AC Milan home matches, access VIP experiences, and take part in giveaways featuring exclusive items, including a Luka Modrić jersey. The hub is designed to engage both affiliate partners and users across Boomerang’s partner brands.
Golden Boomerang Awards 2025
From February to May 2025, Boomerang Partners ran the second season of the Golden Boomerang Awards; a global affiliate traffic tournament open to teams from all over the world. Over time, the GBA has grown into a recognised industry event.
The second season brought together more than 400 affiliate teams, up from 226 the year before. Eleven winners were awarded during a ceremony held in May 2025 at the iconic San Siro Stadium. The event featured a networking evening and a charity auction, with participants gaining access to unique experiences such as guided visits to San Siro and meetings with AC Milan legends. Preparations for the third season of the Golden Boomerang Awards, scheduled for 2026, are already underway.
Golden Boomerang League 2025
In September and October 2025, Boomerang Partners also launched its first dedicated sports traffic tournament: the Golden Boomerang League. The competition gave both existing and new affiliate partners a chance to qualify directly for the Golden Boomerang Awards 2026, skipping the usual competition for top rankings or nominations.
Winners were rewarded with premium prizes, including a 2x AC Milan Experience, covering flights, accommodation, and tickets to a home match. The results were announced during Boomerang Partners’ presence at SiGMA Central Europe in Rome in early November 2025.
Awards and nominations
In 2025, the company won several prestigious industry awards:
‘Unique Gaming Company of the Year’ – International Gaming Awards 2025
This award recognized Boomerang Partners’ success in 2024-2025, including 120% growth in affiliate partners, 5x growth in online betting, and 1.5x growth in users of partner brands. In 2024, Boomerang also became an Official Regional Partner of AC Milan and hosted its first Golden Boomerang Awards.
‘Social Media Campaign of the Year’ – SBC Awards 2025
In 2025, two Boomerang YouTube channels surpassed 100,000 subscribers and earned Silver Play Buttons. Across social media, the company reached over 500 million organic impressions and 350,000 organic subscribers in under a year.
‘Rising Star in Sports Betting (Operator)’ – SBC Awards 2025
For the second year, Boomerang Bet won this award. The site offers 120,000+ sports and esports events annually, a multi-tier loyalty program, 24/7 support, and flexible limits for both casual bettors and high rollers.
Individual recognition in 2025 included Kristina Shkredova being named Best Affiliate Manager at AskGamblers, with Darina Sharban taking Silver in the Affiliate Marketing Manager of the Year category.
Industry events
In 2025, Boomerang Partners took part in key industry events including iGB Affiliate, SBC London, SBC Lisbon, and SiGMA Central Europe. The company’s booths consistently drew attention thanks to strong visual design and interactive activations. At SBC Lisbon, Boomerang introduced its first Boomerang Effect performances, blending marketing and live art in a way that stood out on the show floor.
SiGMA Central Europe in Rome marked a new milestone, with Boomerang presenting its largest booth to date. The stand hosted dozens of business meetings, interviews with leading industry media, and interactive activities such as ping-pong, Nintendo Switch Sports, and on-site quests that gave visitors access to prize raffles, including AC Milan merchandise. Across events, the company’s sports focus was clear through booth design, games, and memorabilia giveaways tied to top athletes.
Marketing growth
Boomerang Partners continued to strengthen its marketing performance throughout the year, driven by a clear strategy across PR, events, social media, and its partnership with AC Milan. Regular industry awards, large-scale affiliate tournaments, and consistent SMM results all contributed to growing brand visibility and trust.
One of the biggest steps forward in 2025 was the expansion of Boomerang’s internal capabilities. The company began generating strong traffic independently of affiliates, with Performance and SEO channels showing solid growth. This progress, supported by a newly established in-house analytics team, has opened up new opportunities for scaling the business further.
Engagement with affiliate partners
In November 2025, Boomerang Partners ran a Partner Satisfaction & Reputation Study among its active affiliate partners. The aim was to understand how partners view the brand, the collaboration, and the company’s marketing and PR efforts, while also identifying areas for improvement. The feedback was very positive, with the results showing:
- Partner Satisfaction Index: 9.27 out of 10
- Trust Index: 9.49 out of 10
- 94% of partners would recommend working with Boomerang Partners
- 86.27% awareness of Boomerang’s events and activities
Boomerang Partners see these results as strong validation of their approach and a solid foundation for further growth, using partner feedback to strengthen relationships going forward.
Sports Marketing & Betting Calendar 2026
Boomerang Partners is preparing to release the Sports Marketing & Betting Calendar 2026, a practical guide that reflects the company’s focus on sports-driven affiliate marketing. The 90+ page calendar is designed for both experienced sports affiliates and those just getting started, offering hands-on insights they can actually use.
The guide includes a detailed 2026 sports tournament calendar with traffic peak indicators by GEO, analytical insights to help plan campaigns before, during, and after major events, an overview of key industry trends for 2026, a breakdown of Boomerang’s partnership with AC Milan and its benefits for affiliates, and a practical toolkit for adapting and scaling campaigns.
The download link will be available soon on Boomerang Partners’ official website.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented:
“In 2026, our company will turn 5 years old. We are entering this year with confidence in our strategy and pride in the results achieved. Now that we are recording growth in our business metrics, we aim for even more breakthrough results in the future. For 2026, we are preparing many interesting things for our affiliate partners and users of products from our client portfolio. We are aiming at even more ambitious joint initiatives with AC Milan, the large-scale conduct of the third season of Golden Boomerang Awards, and the implementation of other projects, which everyone will learn about in their own time.”
2026 will be an anniversary year for Boomerang Partners. The company is focused on steady growth and on becoming a leading sports affiliate program. Several projects and initiatives are planned, including collaborations with AC Milan. Boomerang will attend major industry events, but affiliates don’t have to wait; Visit the company’s website, register, and get a personalized offer to start right away.
The strategic partnership between Boomerang Partners and AC Milan will continue within the framework of a new concept: "Time to Win".The “Time to Win” idea captures what...
