Caesars expands strategic partnership with Bragg Gaming

Caesars Entertainment has expanded its partnership with Toronto-based Bragg Gaming Group, elevating Bragg from a content supplier to a key technology platform and exclusive game development partner.
Previously, Bragg provided exclusive games like Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash for Caesars Palace Online Casino. Now, Bragg will develop a broader range of custom online casino games for Caesars’ digital platforms.
Matt Sunderland, SVP and chief iGaming officer at Caesars Digital, said:
“Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.”
Additionally, Caesars will leverage Bragg’s Remote Gaming Server through a strategic technology licensing agreement. This setup also opens doors for Caesars to integrate Bragg’s HUB product delivery system, casino game aggregation platform, and Fuze player engagement tools.
Neill Whyte, Bragg’s chief commercial officer, commented:
“We have decades of expertise and know-how, as well as the full technology suite to build, launch, and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation.”
This expanded collaboration spans all of the companies’ shared online casino markets in the U.S. and Canada, creating a more personalized gaming experience for the iGaming industry fans.