Catena Media expands US presence with Lee Enterprises
As part of this collaboration, the media company will become Lee Enterprises’ exclusive content partner for gambling and sports wagering. This will involve the distribution of Catena Media’s offerings throughout the publisher’s catalog of over 70 brands which spans 26 states across the country.
The VP of Catena Media’s North American operations, Ryan Harper, remarked:
“We are delighted to be working with Lee Enterprises to distribute our sports wagering and gambling content across over half of America’s states. This collaboration will open the door for us to further accelerate our growth and expand our content solutions. Additionally, it is also in line with our long-term strategy of making the pastime more entertaining and accessible to people worldwide, which we are quite excited about.”
The VP of Marketing and Sales at Lee Enterprises, Joe Battistoni, commented:
“Through our latest collaboration with Catena Media, we will have the ability to enhance our offerings in the gambling and wagering market, helping us expand our catalog of content. We are eager to deliver informative and entertaining media to our readers across the United States.”
This collaboration will open the door for Catena Media to grow its operations to prominent jurisdictions in the US, such as Texas and North Carolina, where Lee Enterprises has popular local newspaper brands.
It will also involve a collaboration with the publisher’s flagship sports wagering offering, as part of which Catena Media will be publishing advertorial and editorial content about the pastime. These posts will be shared on the publisher’s social media accounts, further helping the media firm expand its American presence.