Flutter donates £4.8m to Cash4Clubs as COVID-19 relief

Added: March 2, 2021

Flutter Entertainment recently released its ‘Cash4Clubs’ campaign, and announced that it has handed out £4.8 million to many sports associations all over the country that are currently having a hard time with overcoming the detrimental effects of the ongoing COVID-19 pandemic.

Flutter joined forced with ‘Made by Sport’, which is a charity that considers sports development in the UK to be a crucial part of the community which enhances social mobility as well as the lives of people in general.

Moreover, Flutter, an FTSE100 betting group, has announced that the £4.8 million donation it made to the ‘Clubs in Crisis’ support fund came at an important time for all the organisations that are assisting the communities, “with schools closed, financial relief dwindling and the pressure on mental health services at an all-time high”.

This newly-launched campaign will also be offering grants of £2021 to some smaller organisations who are doing the most to boost the communities and help them flourish once the coronavirus spread is lessened and activities can go back to normal.

Made by Sport’s Chairman Justin King mentioned:

With a quarter of all sports clubs in the UK facing permanent closure, community sport is facing a crisis. This fund will reach some of the smallest and hardest hit clubs, and for many this will be the difference between permanent closure and the chance to continue the great work they do to address the social inequalities that exist in our communities.

The sports operator also highlighted in a statement that this donation was the same amount as the retail relief benefits that were given to the company in the past year, from last March until now, as it had kept its 350 Paddy Power England betting shops closed and compliant with lockdown restrictions. The operator kept paying all of its staff throughout the pandemic.

This contribution is the largest Cash4Club donation ever made. The charity, launched in 2008, that is operated by Flutter, has raised £800,000 for the country’s sports clubs and £165,000 of grants were handed out last year.

Flutter Entertainment Group CEO Peter Jackson also noted:

Lack of funding is not a new issue for community clubs which is why we originally set up our Cash4Clubs programme. But now help is needed more than ever and working with Made by Sport to provide a fund for ‘Clubs In Crisis’ is a great way for us to pass the benefit of business rates relief straight into the communities where that funding is most needed.

Flutter Entertainment, Sports Betting