Hard Rock open to collaboration with DraftKings and FanDuel

Hard Rock is open to collaborating with US industry leaders DraftKings and FanDuel in Florida.
Hard Rock is a global leader in entertainment, gaming, and hospitality with its hotels, cafes, casinos, and shops to create unique experiences. During the Global Gaming Expo in Las Vegas, Hard Rock International Chairman and Seminole Gaming CEO Jim Allen talked about the company’s willingness to cooperate with DraftKings and FanDuel.
Jim Allen said:
“Whether it’s FanDuel or DraftKings, we’ve actually developed a great relationship with them. We do recognise that long term, some type of strategic relationship with some of the brands that really have marquee value could be helpful to both of us, and we are receptive to those conversations.”
DraftKings and Fanduel are the industry leaders in the US. Recently, the companies shared their Ohio performance results, noting that FanDuel kept its dominance in the market. However, there are still some states, including Texas, California, and Florida, where the companies are not operating. When it comes to Florida, HardRock has the monopoly with its exclusive license for 30 years till 2051.
Jim Allen announced that he had already met with both companies’ executives. However, DraftKings and Fanduel have reportedly declined to comment on the potential collaboration.
As the industry continues to grow, this kind of collaboration can prove mutually beneficial opportunities, driving innovation and attracting more players to the gaming scene.