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Top 5 iGaming Affiliate Software Providers of 2026
iGaming affiliate program software is the engine behind every successful affiliate program. This guide from AffPapa covers the top 5 iGaming affiliate software providers of 2026 that are trusted by leading operators, and highlights their main features and benefits.
Table of Contents
What is an iGaming affiliate software?
An iGaming affiliate software, also referred to as casino affiliate marketing software, is a toolkit for affiliate programs that helps the operators track performance, manage payouts, communicate with affiliates, and optimize specific campaigns.
Monitoring thousands of clicks for each affiliate, player registrations, and payouts manually is quite a hassle, so casino affiliate software comes in to fill that void, making sure that everyone in the affiliate marketing ecosystem is happy.
Side note: iGaming affiliate software can be standalone or an integrated module. Standalone software works independently and can be used with any platform, while a module is built for a specific systemFor example, EveryMatrix’s PartnerMatrix and SoftSwiss’s Affilka are modules, meaning they only work with casinos powered by their respective platforms.
Best iGaming affiliate software providers
PartnerMatrix
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management, Payment Processing
Type: Integrated (works with EveryMatrix)
Affilka
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management, Payment Processing
Type: Standalone (can be used with any platform)
Scaleo
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management
Type: Standalone (can be used with any platform)
NuxGame
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management
Type: Integrated (part of NuxGame’s iGaming platform)
Trackier
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management, Payment Processing
Type: Standalone (can be used with any platform)
How to choose an iGaming affiliate software provider?
If you’re unsure which iGaming affiliate program software is right for you, start by asking two questions: what features it offers, and how easily it integrates with your system.
Important casino affiliate software features to look for:
- Affiliate tracking to monitor clicks, registrations, and conversions (fraud detection isn’t always included).
- Reporting and analytics to measure ROI, retention, and revenue and see what needs improvement.
- Campaign management to automate links, banners, and promos, simplifying setup and onboarding.
- CRM and email tools to manage communication with affiliates and players through targeted updates.
- Payment processing to automate commissions, reduce errors, and support multiple payment methods.
- Extra features like fraud prevention or multi-channel attribution for deeper performance insights.
When it comes to integration processes, it usually depends on the software: Most modern casino affiliate softwares allow API access, plugin integrations, or even step-by-step onboarding for your convenience. The setup might be simple, but fully integrating an iGaming affiliate program software might require tech support, especially if your platform offers custom features. Which brings us nicely to the next point…
How to set up a casino affiliate marketing software?
Assuming you’ve chosen an iGaming affiliate software provider that ticks your program’s boxes by now, here’s how to set your iGaming affiliate marketing software up:
1. Install and connect the iGaming affiliate program software to your platform
This step means syncing the software with your website, payment systems, or other tools you rely on. Most platforms provide:
- Step-by-step manuals or guides
- Dedicated support teams
Integrated affiliate modules are often easier to connect since they’re built into your platform.
2. Customize the iGaming affiliate marketing software for your program
Your affiliate program is unique, and your software should reflect that. Focus on setting up:
- Commission structures: tiered, performance-based, or hybrid
- Dashboards: user-friendly for affiliates to access their data
- Promotional materials: banners, links, landing pages, etc,
Standalone iGaming affiliate softwares tend to allow deeper customization, but integrated solutions still cover the essentials.
3. Train your team and affiliates
Even the best software is only effective if users know how to operate it. Ensure:
- Your internal team understands all features
- Affiliates receive guidance via tutorials, guides, or webinars
You can even go as far as hosting webinars or Q&A sessions. The bottom line is: the extent to which you make the casino affiliate software easy to use is going to determine whether they will stick around and grow with you.
Once your iGaming affiliate software is up and running, you have to start monitoring and optimizing. If you’re working with a standalone iGaming affiliate software provider, you might need to connect it with CRM systems or other analytics platforms, but this isn’t always a strict requirement: there are standalone iGaming affiliate software providers that offer integrated analytics. Look at how your affiliates are performing: who’s driving the most iGaming traffic and which campaigns are converting best?
If you want to see more iGaming affiliate software providers on the market, make sure to check out AffPapa, the ultimate iGaming directory for affiliates and operators with an expanding B2B section.
iGaming affiliate program software: FAQs
How much does a casino affiliate software cost?
The cost of casino affiliate software depends on the features and services offered. Some providers offer a subscription-based pricing model, while others charge based on performance metrics or customizable packages.
How do I know which iGaming affiliate software is right for my business?
To choose the best iGaming affiliate software, look at scalability, fraud prevention, ease of use, reporting features, payment methods, and whether the software integrates with your existing systems. Most iGaming affiliate software providers offer demos or trial periods to help you decide.
What’s the difference between a standalone iGaming affiliate program software and integrated affiliate modules?
A standalone iGaming affiliate software works with any platform, while integrated affiliate modules are built into iGaming platforms.
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