Boomerang Partners will be participating in iGB Affiliate Barcelona 2026 from January 20-21, at Booth 81-L10, showcasing its expertise in the sports vertical of the affiliate...
iGB Affiliate Barcelona 2026: Boomerang Partners highlights
Boomerang Partners participated in the iGB Affiliate Barcelona 2026, met with current and new affiliate partners and reaffirmed sports as its core strategic segment.
The company also presented its latest expert product, the Sports Marketing and Betting Calendar 2026, and won the “Best Live Event Marketing Campaign” award at the European iGaming Awards.
Sports as a strategic focus
For Boomerang Partners, sports is a key focus in the long run. The company aims to become the world’s top sports-focused affiliate program, building on years of experience and expertise. iGB Affiliate Barcelona was a great chance to meet partners and talk about plans for the year, which is shaping up to be the “Year of Sports,” thanks to events like the FIFA World Cup 2026, the Olympic Winter Games in Milano-Cortina, and many other tournaments across different sports.
Strategy sessions and analytics at the core
Boomerang Partners traditionally brings its in-house analytics team to major industry events. At iGB Affiliate Barcelona, the company hosted a series of strategic sessions with affiliate partners, diving into traffic trends, seasonal patterns, and campaign performance.
Partners understand Boomerang’s operations better through their meetings with both affiliate managers and the strategic analysts who develop affiliate plans. The iGB Affiliate Barcelona functions as more than a networking opportunity, creating space for important conversations and real planning for the year ahead.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, added:
“Events like this allow us to align expectations. When affiliate partners see our analytics approach and tools like the Sports Marketing & Betting Calendar, conversations become much more strategic.”
A must-have tool for sports-focused affiliates
A major highlight of Boomerang Partners’ presence at iGB Affiliate Barcelona was the launch of the Sports Marketing & Betting Calendar 2026. Designed as both a practical analytics tool and a thoughtful gift for affiliate partners, the calendar brings real value to anyone working in the sports vertical.
Darina Sharban, Affiliate Team Lead at Boomerang Partners, commented:
“iGB Affiliate Barcelona is always about quality conversations. This year, we saw strong interest from partners who already work with sports traffic and want deeper analytics to scale their campaigns. Such opportunities are provided to them by our Sports Marketing & Betting Calendar 2026.”
It combines sports schedules, predicted traffic peaks, GEO insights, industry trend summaries, and expert recommendations into a single resource, helping affiliates plan campaigns throughout the year. Experienced affiliates can use it to fine-tune their strategies, while newcomers can learn the ins and outs of sports traffic, including targeting campaigns before/during/after major tournaments.
Booth concept and sports-focused activations
Boomerang Partners’ booth showcased the company’s sports-first focus. Every activity at the booth was centered on sports engagement, interactive games to branded giveaways, sending a clear message that Boomerang understands sports affiliates and what they need.
Visitors who downloaded the Sports Marketing & Betting Calendar 2026 via QR code during the event were entered into a raffle for a fully-funded trip to Milan, including accommodation and tickets to a home match of the club at the iconic San Siro Stadium.
Well-deserved recognition
Boomerang Partners also won Best Live Event Marketing Campaign at the European iGaming Awards. The award recognized the company’s work on the Golden Boomerang Awards at Milan’s San Siro Stadium in May 2025. The event combined networking opportunities with a charity auction, and AC Milan legend Andrea Pirlo presenting awards across 11 categories which made the event more memorable.
Looking ahead
Boomerang Partners encourages affiliate teams to stay on top of updates and use analytics when planning sports campaigns. The Sports Marketing & Betting Calendar 2026 helps partners spot traffic peaks, adjust their strategies, and grow steadily in the sports vertical.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, said:
“What stood out was how many discussions went beyond campaign planning. Partners were focused on seasonality, long-term planning, and how to prepare for major sports events in advance.”
With iGB Affiliate Barcelona 2026 behind, Boomerang Partners keeps its focus on analytics, expertise, and long-term partnerships. Download the Sports Marketing & Betting Calendar 2026 on the company’s website and plan sports traffic campaigns effectively.
Boomerang Partners has released an exclusive guide for sports affiliate teams worldwide. The “Sports Marketing & Betting Calendar 2026” highlights the company’s...
