KSA fines €675k for advertisement of illegal games

Added: March 23, 2023

The Kansspelautoriteit has recently imposed a fine of 675 thousand Euros on Red Ridge Marketing for promoting unlicensed gambling products.

The Dutch regulator mentioned in its statement that it ordered the company to stop its unauthorized activities. However, after not complying, the Kansspelautoriteit fined the firm 675 thousand Euros.

The KSA said that on several of its websites, Red Ridge Marketing made misleading and inaccurate statements on casinos without Dutch gambling licenses. As an example, the regulator stated that the firm wrote about the supposed advantages of unlicensed operators, especially for younger gamblers, and made misleading remarks about the country’s Kruks self-exclusion service. Moreover, the KSA highlighted that Red Ridge Marketing advertised unlimited bets and plays as well.

At the time of writing, Red Ridge Marketing has not yet responded to the regulator on the matter.

Rene Jansen, the chairman of the Kansspelautoriteit, commented:

“We always look out for advertisers working with illegal operators in addition to unlicensed gambling businesses. Promoters need to follow the Dutch gambling laws as well, especially when it comes to protecting younger players. We are actively working to counter these unauthorized marketers”

Recently, the Kansspelautoriteit published its first-ever full annual report for 2022, where it analyzed the country’s gambling market and detailed its enforcement actions, which totaled over 30 million Euros over the course of the year. Learn more about it here.

Kansspelautoriteit