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Magnus Carlsen represents Team Kindred at the FIDE Corporate Chess Championship
Magnus Carlsen, the chess Grandmaster, represented ‘Team Kindred’ at the inaugural edition of the ‘FIDE Online World Corporate Chess Championships’.
FIDE, the world chess governing body, hosted its very first corporate championships this past weekend, and allegedly there were 288 company teams that registered, as well as 1,467 players competing to win the online tournament.
The group have already confirmed its participation in the tournament after registering its team made up of 4 people including the Mozart of Chess, Carlsen. He was given that nickname after he became the youngest Grandmaster at 13 years old.
The Grandmaster has acted as Kindred’s flagship sportsbook Unibet’s brand ambassador since last year, which came after his success at the FIDE World Championship when he played against the American challenger Fabiano Caruana.
Team Kindred marketing intelligence analyst and captain, Jasper Tambini, noted:
We are very excited to strengthen our team with our Unibet ambassador Magnus Carlsen. At Kindred, many employees have through Magnus’ collaboration with Unibet found an interest for the game. The creativeness and the playful approach to precise execution that chess brings is something our employees can relate to in their daily work.
Aside from Kindred, many other teams also featured a Grandmaster at the tournament. FIDE revealed that pro-players Ian Nepomniachtchi (representing Sberbank) Vladislav Artemiev (Aeroflot), and Anish Giri (Optiver) took part in the tournament as well.
This was the first ever corporate championships hosted by FIDE, as it expected an action-packed weekend. Some of the companies that participated included Samsung, Sony, Amazon, Facebook, Microsoft, Intel, Airbus, Vodafone, American Express, Deutsche Bank, Airbnb, Credit Suisse, Bosch and many others…
Carlsen mentioned:
This tournament will be a fun break from my own daily tournaments and I look forward to representing Kindred Group in the games toward some of the biggest companies and brands in the world. There are many teams competing and for me the level of competence in some of them is surprisingly high. I am impressed by the enthusiasm the team of Unibet and Kindred shows when it comes to chess and I know that they have many competent hobby players within their organisation.
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