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MelBet Partners & Affiliates signs a deal with UFC legend Kamaru Usman
The MelBet Partners & Affiliates team has announced a partnership with their new ambassador Kamaru Usman.
As one of the UFC’s most accomplished welterweight fighters, his collaboration with the brand highlights MelBet’s goal of growing globally and having a stronger presence its presence in key markets.
Kamarudeen “Kamaru” Usman, famously known as The Nigerian Nightmare, is one of the most recognizable fighters in MMA today. He made history in the UFC as the welterweight champion, holding the title from 2019 to 2022. During that time, he achieved an incredible 15-fight win streak in the division, successfully defending his title against some of the toughest opponents. Beyond his achievements, Usman is respected for being a disciplined and strategically-minded athlete in the world of mixed martial arts.
Why Usman?
Kamaru Usman being an ambassador for MelBet Partners reflects the values the company promotes in working with its partners: strength, discipline, strategy, and leadership.
Strength
Kamaru Usman’s 5-fight winning streak made history and demonstrated his resilience under pressure. His strength mirrors the MelBet Partners’ promise to handle market ups and downs while giving partners steady payouts and reliable traffic.
Discipline
Every title Usman has received is the result of years of hard training and meticulous attention to detail. He has demonstrated that discipline is what leads to lasting results. MelBet Partnes defines discipline as transparent processes, precise analytics, and work without “grey zones”, allowing to build long-term relationships with partners.
Strategy
Usman’s victories weren’t just about physical strength. He also mastered the art of reading opponents, adjusting his tactics on the fly, and exploiting weaknesses. Strategy matters just as much in iGaming: knowing how to analyze data, react quickly to market changes, and identify the best growth solutions is essential for success.
Leadership
Kamaru Usman is known and respected worldwide, with his journey standing as a symbol of fair competition, determination, and the relentless drive to win. Millions of fans look up to him and draw inspiration from his story. For MelBet Partners, leadership works the same way: it’s about setting standards in new markets, guiding partners forward, and helping them grow together.
A representative of the MelBet Partners & Affiliates team commented on the partnership:
“If you look at all our ambassadors, you’ll notice we only form partnerships with those who share our values and ambitions. This can be reflected not only in their personal traits, but also in what they do outside the field, octagon, or court.”
Partnering with Kamaru Usman gives affiliates extra advantages and more ways to promote MelBet
- Brand recognition: A UFC legend as ambassador naturally draws attention.
- Trust: Africa is one of MelBet Partners’ main regions. Usman, born in Nigeria and now a global star, connects with the local audience.
- Marketing opportunities: MelBet Partners will include Usman in campaigns, social media, local promotions, and partner events.
The partnership with Kamaru is another step that reflects MelBet Partners’ leadership ambitions. Kamaru Usman joins a new chapter of MelBet, with a mission of helping share the brand’s core values with millions of users around the world.
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