Genius Sports has launched new partnerships with Kalshi and Polymarket in an effort to expand into the prediction markets sector by supplying sports data to the operators for...
Polymarket has announced that it has been named as the official prediction market partner of the New York Yankees for the rest of the 2026 season.
Under the agreement, Polymarket’s branding will be displayed at Yankee Stadium during their games, with additional LED branding materials set to appear around the stadium before the start of the games. The operator will also receive exclusive behind-home-plate placements during broadcasts.
Polymarket’s promotional campaigns will be visible on the broadcasts conducted by YES Network and Prime Video, with the company also planning to implement fan activations and further opportunities for children to make outfield catches, run the bases, and deliver lineup cards.
Senior Vice President of Partnerships at the Yankees, Michael Tusiani, commented:
“We are excited to begin a relationship with Polymarket, Major League Baseball’s prediction market partner. Through signage and fan experience opportunities, we look forward to elevating Polymarket’s brand awareness both at Yankee Stadium and across our fan base.”
Polymarket’s President of Sports Business Development, Ari Borod, added:
“We are proud to become a partner of one of the most iconic teams, not just in baseball, but in all of sports. Yankees fans are among the most passionate in sports, and Yankee Stadium is a natural home for Polymarket, where the questions driving our markets come to life throughout the season.”
The latest collaboration comes at a time when the operator is expanding its footprint in professional sports, as Polymarket became Serie A’s official U.S. prediction partner in May 2026.
