ReferOn has launched a built-in crypto finance layer that enables faster affiliate payouts, automates payments, and centralizes the entire payout process within the platform....
ReferOn announces management buyout as Alex Bukin becomes CEO
ReferOn, an award-winning affiliate management platform for the iGaming industry, has announced the completion of a management buyout, with former General Manager Alex Bukin acquiring the company and stepping into the role of Chief Executive Officer (CEO).
According to the company, this move is the start of a phase focused on independent growth. Despite the buyout, the Referon leadership team will remain in place to ensure a smooth transition. Alongside Bukin’s appointment as CEO, Vlad Bondarenko has been promoted from Head of Product to Chief Product Officer, and David Harris, previously Operations Lead, is now Chief Operations Officer.
Alex Bukin, CEO at ReferOn, shared his thoughts:
“This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”
The buyout follows a strong period of growth for the company. In its first year alone, ReferOn recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The platform has built a reputation for being efficient, scalable, and flexible for both operators and affiliates.
As part of its growth strategy, ReferOn continues to launch new features, including Refie, the platform’s built-in interface layer, as well as enhancements to user experience and security, such as dynamic reporting, company grouping, sub-affiliation, independent deal calculation (IDC), two-factor authentication (2FA), and full mobile optimization.
ReferOn has been awarded “Best Affiliate Software 2026” at the SiGMA South America Awards.
The recognition highlights the platform’s influential role in the market and its...
