As part of the #Peachmarathon series, 18Peaches shifts attention toward the technical decisions that sit beneath every successful gaming operation. Rather than focusing on...
Sergey Ghazaryan joins 18Peaches #Peachmarathon
In the #Peachmarathon series, 18Peaches turns to one of the most persistent challenges in the iGaming sector: how to build businesses that remain competitive beyond short-term cycles. The series creates space for experienced leaders to reflect on the principles that underpin sustainable growth in an industry shaped by constant pressure and rapid change.
This edition is guided by Maria Vartanians and features insights from Sergey Ghazaryan, CEO of GR8 Tech. Drawing on extensive leadership experience, Sergey offers a perspective informed by years of working across the operational, commercial, and strategic layers of the market.
A Platform Built for Champions
A central theme of the discussion is GR8 Tech’s positioning as a technology partner rather than a conventional service provider. Sergey outlines a selective approach focused on working with operators who have clear ambitions and a strong sense of direction.
The conversation turns to how technology and innovation can support long-term competitiveness when paired with responsibility and operational discipline. “We are a platform for champions,” Sergey notes, pointing to a philosophy rooted in mindset, accountability, and operational discipline rather than scale alone.
Trust as a Strategic Advantage
Trust emerges as a recurring element throughout the conversation. In a sector marked by constant change, regulatory pressure, and shifting market conditions, Sergey frames trust as a long-term foundation rather than a tactical tool.
Sergey repeatedly emphasized trust as a strategic asset, saying, “Trust is the ultimate conversion driver.” In crowded markets, trust compounds across player behavior, partner relationships, and brand resilience faster than any temporary pricing play.
He reflects on how transparency and consistency influence partnerships and decision-making, particularly when navigating uncertainty. Trust, in this context, is presented not as an abstract value, but as a practical requirement for maintaining stability and momentum over time.
Sergey’s growth philosophy is direct, “Saving has a limit, earning has no limit.” Instead of optimizing for short-term discounts, he argues for building durable value engines that increase partner profitability and long-term market share.
Discipline in a Competitive Market
The interview also touches on the realities operators face in an increasingly crowded landscape. Rising costs and heightened competition demand careful prioritisation and a clear understanding of where value and profitability are created.
Sergey points toward discipline as a defining factor, highlighting why sustainable performance is rarely achieved through shortcuts. Differentiation, he suggests, comes from strategic clarity and the ability to stay focused when market noise intensifies.
Leadership Beyond Titles
The discussion also offers insight into leadership beyond formal roles or hierarchies. Sergey speaks about leading through periods of change, questioning established assumptions, and creating conditions where teams are encouraged to take ownership.
Asked about management advice, Sergey’s answer was clear, “You are as strong as the team you build.” He added that strong managers empower independent teams, reward healthy disagreement, and create systems that do not depend on one person.
On leadership and execution, Sergey said, “If something is not broken, break it,” and “Never accept status quo.” His point is not chaos, it is raising the bar continuously so teams keep evolving before the market forces them to.
Effective leadership, in his view, is closely tied to entrepreneurial thinking and the ability to empower people, rather than relying on rigid structures or predefined processes.
Part of the #Peachmarathon Series
The episode with Sergey Ghazaryan reflects the core idea behind #Peachmarathon and highlights the value of open dialogue led by professionals with hands-on experience and a long-term perspective. The full interview expands on these themes in greater detail and offers deeper context behind the viewpoints discussed.
Watch the complete interview on YouTube to get full insights.
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