Evoke appoints a new chief strategy & transformation officer

Siddharth Dixit joins Evoke as chief strategy and transformation officer

Added:
Siddharth Dixit joins Evoke as chief strategy and transformation officer

Evoke has named Siddharth Dixit as its new chief strategy and transformation officer.

Dixit will be reporting directly to CEO Per Widerström, taking charge of corporate strategy, mergers and acquisitions, and business development.

Having nearly fifteen years of experience in strategy, growth, and transformation, Dixin was previously working at Virgin Media O2, where he was influential in shaping and executing the company’s growth plans.

Dixit commented on his appointment:

“I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational value creation plan. I am looking forward to working with my colleagues from across the group to deliver long-term, sustainable growth and value creation.”

Before Virgin Media O2, Dixit held senior positions at several well-known global companies, including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture, and Deloitte.

CEO Per Widerström commented:

“We are delighted to welcome Siddharth to evoke. He is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it.”

Widerström went on to confirm his confidence in Dixit’s skills and experience, as Evoke continues to build momentum and push forward its growth and value creation plans.

Lilit Sarinyan
Lilit Sarinyan Content Writer

With a degree in English and Communication, I focus on direct reporting that turns industry changes into clear, accessible insights. Interviews with iGaming professionals, regional market overviews, casino traffic trends, and affiliate developments are at the center of what I do, looking at how the iGaming industry is developing and where it is headed.

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