In an unexpected turn of events, the owner of William Hill and 888, evoke, has announced the group is considering selling or breaking up after UK gambling tax regulations hit...
Siddharth Dixit joins Evoke as chief strategy and transformation officer
Evoke has named Siddharth Dixit as its new chief strategy and transformation officer.
Dixit will be reporting directly to CEO Per Widerström, taking charge of corporate strategy, mergers and acquisitions, and business development.
Having nearly fifteen years of experience in strategy, growth, and transformation, Dixin was previously working at Virgin Media O2, where he was influential in shaping and executing the company’s growth plans.
Dixit commented on his appointment:
“I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational value creation plan. I am looking forward to working with my colleagues from across the group to deliver long-term, sustainable growth and value creation.”
Before Virgin Media O2, Dixit held senior positions at several well-known global companies, including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture, and Deloitte.
CEO Per Widerström commented:
“We are delighted to welcome Siddharth to evoke. He is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it.”
Widerström went on to confirm his confidence in Dixit’s skills and experience, as Evoke continues to build momentum and push forward its growth and value creation plans.
Chancellor of the Exchequer, Rachel Reeves, confirmed on November 26, 2025, that gambling taxes would be raised, with Remote Gaming Duty (RGD) on online betting increasing...
