The U.S. sweepstakes casino segment is expected to generate around $3.6 billion in revenue in 2026. Given the growing popularity and industry forecasts, we’ve collected a...
Snoop Dogg launches Dogg House sweepstakes casino
On January 15, 2026, Snoop Dogg announced the launch of his new sweepstakes casino called the Dogg House in collaboration with iGaming technology provider Trivelta.
The casino is described as a first-of-its-kind experience that combines music, culture, and gaming.
Snoop Dogg stated:
“For the first time, players can step into a casino built exactly the way I wanted it. The music, the vibe, the games. I wanted something innovative, immersive, and fun. Trivelta worked with Death Row Games to help me bring that to life.”
The casino will offer original music and lyrics from Snoop Dogg Radio, where players will be able to customize their background music and access individual tracks as well.
The Dogg House Casino will use the dual-currency model, meaning that both free-to-play social games and a secondary digital currency will be available, which is redeemable with real-money rewards.
The Dogg House Casino announced:
“Sweepstakes are a popular promotional tool used by various companies to market their products. From airlines to food and beverage giants, many well-known brands leverage sweepstakes to engage consumers. Like these companies, Dogg House Casino uses sweepstakes and the chance to win real rewards to promote its thrilling social gaming platform.”
Carson Hubbard, CEO of Trivelta, added:
“It’s rare to work with an artist who is this deeply involved in the product. Snoop shaped the look, sound, and feel of Dogg House Casino to create something that sits at the intersection of iGaming, music, and culture.”
The casino will offer live-dealer table games for blackjack, baccarat, craps, and roulette.
Additionally, the Dogg House will not be accessible in California, Connecticut, Idaho, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York, or Tennessee.
To further explore sweepstakes casinos, check out AffPapa’s latest article.
Two U.S. states, Maine and Indiana, are moving forward to ban online sweepstakes casinos as legislation progresses through political chambers.To begin with, Indiana’s...
