SportCaller reveals new Virgin Bet game set to help fan engagement
SportCaller, the pioneering free-to-play sports-game provider, has released a new game for Virgin Bet. The game is supposed to increase fan engagement and has been named “The Ladder”. It is a live-quiz product that lets players collect prizes and free bets when they participate and win. SportCaller made this game specifically to suit Virgin Bet’s flourishing sports base. The live-quiz game puts players’ their football knowledge to the test as they answer 10 questions on the site.
Players have 10 seconds to answer each question and if they get the answers right, they will move up the leaderboard. There are also some power-ups available to give players an extra lifeline. Prizes are awarded at the beginning of each weekend to those who are at the top of the leaderboard. The leaderboards can be viewed at any time. This in turn will increase engagement across all channels which is great news for Virgin Bet.
MD at SportCaller Cillian Barry said: “We’re delighted to both extend and evolve our current collaboration with Virgin Bet by launching The Ladder. This general knowledge live-quiz format has proved particularly popular and versatile for operators and their players, not only during the lockdown but also as sports have returned. The pent-up passion among fans is palpable.”
The game’s main goal is to boost fan engagement on Virgin Bet. The UK operator has stated that The Ladder has already supplied spikes in fan engagement with instant acclaim. The game motivates players to stick around for longer and repeat visits on a weekly basis.
Marketing Director for Virgin Bet, Richard Leask said: “We’re thrilled at The Ladder’s immediate connection with our customers, as they pit their wits against each other on these rapid-fire tests of trivia. SportCaller’s live-quiz configurations are as engaging as they are simple to play, and this has quickly shone through in some impressive weekly repeat-visit rates for the game.”