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Bally’s finalizes Telescope buyout
Leading regional casino-entertainment company – Bally’s, has recently finalized the full buyout of Telescope – a real-time fan and audience engagement solutions supplier.
Despite the fact that no information about the financial bit of the agreement was publicized, Bally’s confirmed that via this acquisition it’s going to further strengthen its BallyBet, Bally’s Int, and Bally’s Sports marques.
Within the frames of the buyout of Telescope, Bally’s noted that it’s going to integrate the fan-engagement boosting firm’s impressive set of solutions across all its platforms, in order to offer a boosted player experience for all its users.
The company also added that through offering highly customized and flexible content, together with a set of engaging and dynamic solutions to socialize, Telescope presents new and exciting circumstances for Bally’s to reach new audiences, especially a younger demographic, and to boost its overall user number.
Bally’s senior VP – Adi Dhandhania, explained:
“In today’s day and age where digital and mobile interactivity are at their peak, we are confident that integrating Telescope’s innovative and engaging solutions will surely not only boost our overall audience engagement, but also create an opportunity to reach new audiences, especially those of younger demographics.
We are excited to face these new opportunities and expand our horizons in the iGaming industry.”
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