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Coinbase intends to expand beyond traditional stock in trade
Coinbase, a leading cryptocurrency exchange, wants to expand from its traditional stock in trade, and crypto, to the “exchange for everything” sector.
The company’s VP of Product, Max Branzburg, confirmed to CNBC that the potential shift to real-world assets, stocks, early-stage token sales, derivatives, and prediction markets will come gradually as the necessary licenses are obtained. He called the project “exchange for everything.”
Branzburg stated:
“Everything you want to trade, in a one-stop shop, on-chain… We’re bringing all assets onchain — stocks, prediction markets, and more. We’re building the foundations for a faster, more accessible, more global economy.”
The expansion puts Coinbase in closer competition with Robinhood, Gemini, and Kraken, all of whom recently opened tokenized equity offerings to users outside the US. Brian Armstrong, CEO of Coinbase, has said he has a goal of making Coinbase the top financial services app within the next decade.
Coinbase’s announcement comes hours after the Securities and Exchange Commission introduced the “Project Crypto,” an initiative to “modernize” securities, rules, and regulations to allow for crypto-based trading activity. This shift in federal policy follows the Trump administration’s rollback of prior restrictive crypto measures. With financial policy under renewed scrutiny, the regulatory shift could boost crypto adoption in traditional markets, thus providing opportunities for Coinbase.
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