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DraftKings launches its Dynasty Rewards loyalty program
An American gambling company, DraftKings, offering sportsbooks and daily fantasy sports services, has officially launched its Dynasty Rewards loyalty program, which will offer a variety of benefits to its players.
DraftKings released the initiative of the program back in early 2024. Now, with this program, players from both DraftKings and Golden Nugget Online Casino platforms will have access to the 2025 Elite Rewards Gifts and Experience Catalog.
DraftKings VP of loyalty and experiences, Chika Chandrashekar, commented:
“As a customer-centric brand, we are always looking for new ways to best serve our customers, and Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players.”
Moreover, players will earn Crowns and Tier credits for every dollar spent on either platform. Players will also have the chance to enjoy exciting hospitality experiences, promotions, gifts, and travel opportunities.
DraftKings’ presence
Founded in 2012, DraftKings is a leading name in the US market. Over the past few months, DraftKings has been expanding its offerings. Recently, DraftKings acquired Mustard Golf and elevated its golf-betting options. Moreover, back in August 2024, DraftKings acquired Simplebet and boosted its wagering options with AI games.
DraftKings expects to have a significant increase in its profit rates by 2027, changing the $167 million profits reported last year to $2.5 billion.
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