Entain confirms €425M CEE sale to EMMA Capital
On June 25, 2026, Entain confirmed that it agreed to sell a 20% stake in its Central and Eastern European (CEE) joint venture to partner EMMA Capital for €425 million.
With the total CEE business valued at €2.2 billion, EMMA Capital’s share in the venture is set to increase from 22.5% to 42.5%. The investment company will pay €395 million on completion of the deal, while the rest is expected to be paid in early 2027 after the business’s full-year performance is revealed.
Entain CEO Stella David commented:
“Our initial divestment is a decisive first step towards Entain fully exiting Entain CEE and reflects our ongoing focus on maximizing value for shareholders. This enables us to unlock the value created by our Croatian and Polish businesses and demonstrates our robust capital allocation discipline.”
At the same time, the Juroszek family, which owns a 10% stake in the joint venture, will keep its share but will give its voting rights to EMMA Capital, meaning that the firm will gain majority control of Entain CEE.
As for Entain, its share in the CEE business will drop from 67.5% to 47.5%, and the received funds will be allocated to cut the company’s debt and simplify its structure.
As a content writer at AffPapa, Alla focuses on daily coverage of iGaming news, writes in-depth articles on the most relevant topics of the sector, and presents insights from industry professionals through dedicated interviews. She combines her background in research with an engaging and informative approach to help readers stay up-to-date with everything that’s happening in global iGaming markets.


















