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GiG announces new US iGaming platform deal with PlayStar
Gaming Innovation Group Inc. has announced that earlier today, it signed a long-term deal with PlayStar NJ LLC (PlayStar Casino) in order to obtain GiG’s iGaming platform technologies and have them power PlayStar’s debut in the US market.
PlayStar Casino is set to be using GiG’s platform to power its brand new casino offering as it enters the limited-licence New Jersey market since it has recently joined forces with Oceans Casino Resort to obtain market access in New Jersey. This agreement between PlayStar Casino and GiG is based on a revenue share model and will be valid for over four years. It is expected to launch in the last quarter of this year.
PlayStar Casino is a privately owned company which is founded and operated by Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and co-Founder and EVP Adam Noble (ex Yggdrasil and Play’n Go). Its main goal is to offer an unmatched online casino experience to all players in New Jersey, and hopefully many more regulated states in the future. This goal will certainly be attained through personalisation, engagement and impeccable customer service that players will feel drawn to.
The state has witnessed massive growth and development since it regulated its market. With 2020 now finally over, data from the New Jersey Division of Gaming Enforcement has revealed that online gaming GGR for 2020 finished at $970m. This brings up a 101% increase from the previous year. New Jersey offers a very limited amount of licences in the state, it is still part of one the of most rapidly-growing markets in the world, and operators who are lucky enough to acquire a licence in New Jersey have the opportunity to profit from this market, since they do not have too many competitors.
In a comment on the new deal, Adam Noble, co-founder and EVP of PlayStar Casino, said:
“Gaming Innovation Group has earned a reputation for being a very formidable and trusted technology partner in Europe, so when we were assessing platforms for our market entry into New Jersey, we were very confident in selecting GiG as our platform partner. We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA. PlayStar Casino is setting out to offer an online casino experience with a difference that will stand out from the current offerings in the market. Our player experience focus, centred on a unique product offering, engaging frontend concept and personalisation will result in an immersive and entertaining experience for the player. We have big plans for New Jersey and other US states and look forward to making our debut in the Garden State later this year.”
Richard Brown, CEO of GiG also stated:
It is very exciting to be part of PlayStar’s inspiring and innovative plans for the expanding US digital gambling market. PlayStar has an extremely strong product vision backed by a very experienced industry team. This agreement further demonstrates and drives our ambition to be the platform partner of choice for operators in regulated markets. GiG is extremely proud to be supporting PlayStar as they establish themselves as a strong and innovative igaming brand in the US and we are confident that it will be a successful partnership.
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