President of the European Parliament, the Hon. Roberta Metsola, was in Rome today to officially open SiGMA’s inaugural Central Europe event.
Before her speech, Metsola had...
Golden Boomerang League winners gift auction at SiGMA Europe
Boomerang Partners, an affiliate marketing agency and Official Regional Partner of AC Milan, took part in SiGMA Europe 2025 in Rome from November 4 to 6, 2025.
The signature Boomerang Arena concept, which mixed sports with modern technology, was the foundation of the company’s booth that attracted a lot of conference attendees’ attention. Visitors could explore themed zones dedicated to football, tennis, basketball, and boxing, as well as areas for sports-related activities.
A key highlight of Boomerang Partners’ participation was the announcement of the Golden Boomerang League winners. The sports traffic tournament ran from September 1 to October 31 and involved both existing and new affiliate partners. A total of 68 teams made it to the final draw, generating over 20 sports first-time deposits (FTDs) for Boomerang Partners’ client portfolio during the two-month competition. On November 4, Boomerang Partners selected the winners using certified randomization tools. The winners were:
- QQMedia – Prize: direct access to the annual Golden Boomerang Awards tournament
- Apex Media – Prize: AC Milan Experience package, including flight, accommodation, and attendance at a home match at San Siro Stadium
- Luis Xavier – Prize: AC Milan Experience package, including flight, accommodation, and attendance at a home match
The CEO of QQMedia commented:
“Those who know me understand that I work with some of the largest operators in the industry, but Boomerang Partners will always hold a special place in my heart. What they are building is truly impressive, and I am proud to be part of this journey, witnessing how Boomerang Partners is steadily evolving from an underdog into a true power player.
A big thank you also goes to their entire team, especially the affiliate department, and in particular to Lilli, whose outstanding work, constant availability, and solution-oriented approach deserve special recognition. The next goal is of course to win the Golden Boomerang Awards 2026, and we will give it our all to make that happen.”
Guests at Boomerang Partners’ booth enjoyed a variety of interactive activities. They could play ping-pong against promoters, who were actually professional players in disguise, or take part in Soccer Penalty Shootout, bowling, volleyball, tennis, and badminton using Nintendo Switch Sports. Participants earned chips for playing and winning, which could also be collected by spinning the Wheel of Fortune, ordering drinks at the bar, or finding them around the SiGMA Rome venue.
On November 5, Boomerang Partners hosted a gift auction using chips as currency. Prizes included:
- Luka Modrić (AC Milan) signed jersey
- iPhone 17 Pro Max
- Ray-Ban | Meta Wayfarer smart glasses
- Apple AirPods Pro 3
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented:
“Continuing the development of the ‘Boomerang Arena’ concept, we tried to bring numerous sports elements and meanings into the booth atmosphere, thus once again revealing our sports DNA and strategic vector. We traditionally applied the formula that connects business solutions, entertainment, and marketing activities.
We strive to make our booth a place that attracts partners and media, putting considerable effort into preparation, and believe that we have managed to solve the set tasks. We are already preparing for iGB Affiliate in Barcelona and invite you to visit our booth in advance.”
Those participants who failed to win the auction, a gift shop with items of varying prices opened at the Boomerang Partners booth on November 6th. Booth guests could exchange chips for items like AC Milan t-shirts, electric air pumps, instant photo printers, and other prizes.
RedCore Town invites all SiGMA Central Europe 2025 attendees to booth 1045 to experience a large-scale showcase featuring the full lineup of the business group’s leading...
