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Interview with Jimmy Dewerdt – Affiliate Marketing Manager at Adcash
In a recent interview with AffPapa, Jimmy Dewerdt, Affiliate Marketing Manager at Adcash, discussed the company’s approach to helping advertisers, affiliates, and publishers grow their businesses through innovative technology and a results-driven team.
Yeva: For those not familiar, could you explain how Adcash works with media buyers, affiliates, and publishers to help with business growth or traffic monetization?
Adcash functions as a holistic performance advertising ecosystem, connecting the demand side (advertisers) with the supply side (publishers) to drive synergistic growth.
- For Advertisers (Media Buyers & Operators): We provide a platform for business growth and brand promotion by offering targeted access to a global, high-quality user base. Our focus is on enabling advertisers to acquire high-intent users efficiently and scale their campaigns across a variety of ad formats.
- For Publishers (Website Owners): We empower our partners to maximize traffic monetization. We offer a diverse suite of optimized top-performing ad formats, such as Pop-Unders, Video, Interstitial, In-Page Push, and Display, to ensure publishers achieve the maximum possible revenue yield from their web inventory.
Yeva: It appears that iGaming has become the most powerful of your verticals. What makes Adcash particularly effective when it comes to reaching the right audiences in this space?
You are absolutely right; iGaming is one of our strongest and most consistent campaign verticals. Our effectiveness in this competitive sector stems from two core advantages: the quality of our proprietary traffic and the granularity of our advanced advertising tools. We don’t just reach a wide audience; we enable advertisers to achieve pinpoint accuracy. We move beyond basic demographics by leveraging a powerful suite of targeting levers, including:
● Contextual Targeting: Reaching users based on website category and keyword relevance.
● Behavioral Segments: Utilizing user interest data to find high-intent players.
● Performance Optimization: Executing sophisticated retargeting campaigns to maximize conversions.
It’s this depth of customization that allows our iGaming partners to consistently outperform their ROAS goals!
Yeva: You’ve frequently stated that your team functions as an extension of your partners. What does it mean in practice, and how does it add value to your collaborations?
It’s a central philosophy of our business. For us, functioning as a “team extension” means we move beyond simply providing a self-service platform to offering dedicated, hands-on expertise and strategic guidance. In practice, this partnership model adds value in two primary ways:
- Strategic Optimization: Our Key Account Managers (KAMs) act as outsourced media buying experts. They don’t just execute. They use deep, data-driven knowledge to suggest and set up the best campaign. This includes choosing formats, targeting options, and bidding strategies. All of this aligns with the partner’s budget and conversion goals.
- Efficiency and Focus: By handling the technical and strategic nuances of platform execution, we allow our partners (advertisers and affiliates) to remain focused on their core business: creative development, funnel testing, and operational growth.
All this is intended to maximize success by injecting expert knowledge directly into the campaign strategy, effectively eliminating the steep learning curve.
Yeva: The smaller iGaming operators usually lack resources and budgets. In what ways does Adcash support them to get the most out of their marketing campaigns?
We recognize that smaller iGaming operators face unique challenges, primarily the lack of dedicated in-house media buying expertise and limited resources. Adcash is specifically structured to bridge this gap. Our expert team acts as a highly experienced, outsourced media buying department, ensuring even smaller budgets are handled strategically. Our KAMs are specialists in user acquisition and performance optimization who deliver value in two key areas:
- Expert Substitution: Instead of needing to hire a full team, smaller operators can simply provide their budget and core KPI metrics to their dedicated KAM. Our team then takes full ownership of the campaign setup, optimization, and scaling.
- Budget Maximization: We use our platform’s advanced tools and deep market knowledge to ensure every dollar is spent efficiently, driving maximum conversions against their target metrics.
On that subject, we’re actually extending an exclusive offer to operators registered with AffPapa: we’re providing a generous 25% cashback on your first deposit to give a significant boost to initial campaigns and test performance with minimized risk. Use our code AFFPAPA25 for a 25% top-up bonus applicable to a budget between $500 and $2500, valid until 31.12.2025.
Yeva: Operators are testing new traffic or looking into new media-buy strategies all the time. Looking at it from where you stand, do you notice common challenges they face throughout that process?
Operators are constantly seeking new traffic sources to scale effectively and reduce dependency on any single channel, which is crucial for long-term health. From our perspective, the most common and persistent challenge they face during the testing phase is efficiency. Specifically, ensuring they acquire relevant, high-intent traffic and, critically, avoid wasting significant budget on irrelevant inventory.
The initial testing phase is often highly risky. Our role is to mitigate that risk by providing data and targeting tools that narrow down potential audiences immediately. This approach allows operators to scale successful sources faster and abandon non-performing sources quickly. Marketing spend is therefore protected, ensuring their media buy investment generates positive returns.
Yeva: What’s an approach you’d suggest that guarantees iGaming marketing campaigns to be both efficient and effective?
We suggest adopting a Full-Funnel Performance Framework, which we offer as a complete, turnkey solution. This approach integrates our expert services and proprietary technology across the entire user journey:
● High-Intent Acquisition: We start with highly targeted top-of-funnel campaigns, such as a CPM campaign targeting a high-relevance “Sports” website category and routing traffic to a compelling Sportsbook landing page.
● AI-Powered Optimization: The campaign is instantly connected to our proprietary AI Optimization Tool. This technology continuously analyzes real-time performance, competition, and traffic quality, automatically adjusting bids and placements to meet the client’s specific CPA goals (cost per acquisition).
● Revenue Recovery (Retargeting): We layer in crucial Retargeting campaigns to maximize the value of acquired traffic by re-engaging users who showed initial commitment, specifically those who signed up but did not complete a first-time deposit (FTD). This step is highly efficient, maximizing ROI and significantly improving overall campaign effectiveness.
This integrated framework ensures that every stage, from initial impression to final conversion, is monitored and optimized for a successful outcome.
Yeva: What kind of benefits can affiliates and media buyers expect from Adcash’s turnkey solution?
Affiliates and media buyers benefit from our turnkey solution by gaining access to a complete Performance Accelerator Framework. This framework is designed to remove friction, minimize risk, and maximize return on investment, offering three key advantages:
● High-Velocity Testing: It provides the opportunity to efficiently test all our diverse ad formats and targeting options in a single platform. This ensures rapid identification of the most profitable traffic segments, accelerating the scaling process without unnecessary expenditure.
● Maximum ROI Assurance: The integration of our AI Optimization Tool ensures every campaign is automatically adjusted in real-time to meet your specific CPA and ROI goals. This eliminates manual guesswork and guarantees the most efficient use of ad spend.
● Strategic Simplicity: By consolidating all essential ad tools, high-quality traffic, and automated optimization into one solution, we deliver exceptional value and simplicity, allowing media buyers to focus purely on creative and funnel testing while we handle the complexity of traffic optimization.
Yeva: You’ll be attending SiGMA in Rome soon. What are you looking forward to the most about the face-to-face meeting with partners and affiliates there?
I’ll be there alongside our COO. We’re most looking forward to the opportunity to move beyond a screen and engage in strategic, face-to-face discussions. Our primary goal is to sit down with operators and affiliate media buyers to really understand their growth objectives and demonstrate how our advanced advertising solutions can be precisely tailored to their promotion strategy. We view SiGMA as the perfect environment to forge stronger partnerships, share market insights, and collaboratively map out executable strategies that drive significant ROI for their brands. We encourage all interested partners to book a meeting with us directly HERE to ensure dedicated time for a productive conversation.
Yeva: Jimmy, your experience at Adcash has taken you through departments of advertising and sales to affiliate marketing. What would be your ultimate piece of advice for iGaming businesses to get the most out of their marketing efforts?
Drawing on my experience across AdTech, from advertising and sales to affiliate marketing, the ultimate piece of advice for iGaming businesses is this: Treat your media partner as a genuine performance collaborator, not just a vendor. The most successful campaigns come from giving your partner the trust and transparency needed to prove what’s possible. Specifically, this means sharing clear CPA goals, being open to testing diverse ad formats, and letting their technology and expertise (like Adcash’s Key Account Managers and AI tools) take the lead on optimization. Give us your trust, and we’ll deliver the results.
Don’t forget to sign up for our exclusive offer for AffPapa-registered operators — use our code AFFPAPA25 for a 25% top-up bonus applicable to a budget between $500 and $2500, valid until 31.12.2025. Bonus code works for both new and existing clients.
Company: Adcash
Interviewee: Jimmy Dewerdt
Date: 28.10.2025
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