KSA fines Betent €400k for advertising violations
The Kansspelautoriteit has penalized Betent 400 thousand Euros for illicit advertisements.
Through an investigation, the Dutch authority found that the operator’s promotional campaigns targeted younger adults up to 24 years old, which violates the Netherlands’ gambling advertisement laws.
The regulator’s investigation originated from a television program, which highlighted Betent’s promotions that were aimed at a younger demographic of bettors. The violations took place between the months of October 2021 and March 2022.
Additionally, the Kansspelautoriteit found out that throughout the same timeframe, the operator also served targeted advertisements aimed at younger users on its own website, betcity.nl.
The regulator stated that this investigation has already yielded quite successful results, as the KSA has uncovered and fined 3 other gambling firms that targeted advertisements to younger gamblers.
The Kansspelautoriteit’s Chairman, Rene Jansen, remarked:
“The Dutch gambling advertising laws prohibit operators and affiliates from promoting the pastime to younger gamblers, and the KSA is always actively looking for violating companies. The four fines we have issued in the past 6 months are further evidence that we take the safety of Dutch players seriously.”
The Kansspelautoriteit’s most recent advertisement-related penalty was back in mid-March, where the regulator fined Red Ridge Marketing around 675 thousand Euros for advertising unauthorized games of chance, before which the authority had issued warnings to several operators against utilizing loyalty programs that targeted the youth.