The KSA warns against loyalty programs aimed at young users

The KSA warns against loyalty programs aimed at young users

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The KSA warns against loyalty programs aimed at young users

The Dutch Kansspelautoriteit has recently warned a couple of operators against using youth-targeted loyalty programs.

As loyalty programs are considered to be forms of advertising in the Netherlands, the Kansspelautoriteit prohibits gambling operators from targeting them at younger adults from the ages of 18 to 24. This applies to both initiatives that let players withdraw their bonuses directly and programs that save points to be used in various gambling activities.

The two firms in question that were offering the illegal loyalty bonuses were warned by the regulator, shortly after which one of them complied, while the other one had to be threatened with the imposition of a sanction to achieve regulatory compliance.

This warning comes a couple weeks after the hectic period during the World Cup when the Kansspelautoriteit was issuing numerous warnings to tens of operators for breaches of varying significances.

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